Leone Ming promotes energy saving

The Schaan-based agency Leone Ming launched a campaign this week called «stromsparen.li» for its long-standing client, Liechtensteinische Kraftwerke.

This week, the Schaan-based agency Leone Ming launched a campaign for Liechtensteinische Kraftwerke (LKW), for whose market presence it has been responsible for many years. The new advertising campaign is entitled "stromsparen.li" and will run until next spring. It will start with an F12 poster campaign. According to the communiqué, the aim is to encourage residents to save electricity by means of informative texts. The campaign will be supported by the specially developed website www.stromsparen.li, various print materials and giveaways as well as extensive PR measures. There will also be an appearance at the Lihga 06 trade and business fair in Schaan.

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