Leone Ming communicates for Profond Liechtenstein
Leone Ming has launched a cross-media information campaign for Profond Liechtenstein. With this campaign, the company aims to bring its products and services closer to companies, but also to all employees in Liechtenstein.
The chosen slogan "tailor-made pension fund" is intended to emphasize the core competence of the pension foundation. The slogan expresses the fact that Profond only provides its clients with tailor-made solutions, i.e. "made-to-measure instead of off-the-shelf", the agency said in a press release on Wednesday. In its current campaign, Profond Liechtenstein is working with children from cultural, sporting and educational institutions in Liechtenstein. The main protagonist of the first campaign is Tina, a pupil at the elementary school in Schaan.
The agency mandate included the development of a communication concept and a cross-media information campaign as well as the design of various advertising materials (folders, advertisements, posters, radio spots, homepage, direct mailing, PR reports, giveaways and advertising banners).
Responsible at Profond: Michel Haldemann (Managing Director), Michaela Wüst. Responsible at Leone Ming: Leone Ming (Creative Direction), Christine Böhmwalder (Art Direction), Fabian Büchel (Graphics), Marielle Beusch (Graphics), Kathrin Konzett (Project Management, Production), Sarah Kohl (Concept, Text).
