Leo Burnett Switzerland: Selfies as masterpieces
Leo Burnett created an international print campaign for Samsung's selfie camera.
Samsung was the first manufacturer worldwide to launch a camera optimized for taking "selfies" this year. The NX mini has a 180-degree swiveling display and a particularly fast interchangeable lens. These and other features enhance the quality experience of the now widespread way of taking pictures to such an extent that the word "selfie" hardly applies anymore, as it is rather associated with average cell phone photos.
Leo Burnett Switzerland transformed the USP into a masterful print campaign that is used internationally. Albrecht Dürer, Vincent van Gogh and Frida Kahlo are not only seen in the pose they strike in their famous self-portraits. We also get to observe the act of portraiture itself - looking into the NX mini held by the long arm. The images, which appear to be painted, were realized exclusively with photographic means.
Responsible at Samsung: Michelle Potgieter (Head of Corporate Marketing). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Johannes Dörig, Pedro Moosmann (Art Direction), Fabian Windhager (Text), Annika Seidel, Milos Stokic (Consulting), Suzana Kovacevic (Art Buying), Hobby Film (Photo Production), Fredrik Ödman (Photography).
