Leo Burnett Switzerland: Nice when it just fits
For over ten years, the Kantonalbank TV commercials created by Leo Burnett Switzerland have been among the best-known on Swiss television. A new TV campaign places an even greater emphasis on customer focus.
The message: "It's nice when it just fits. This applies to the relationship between customer and bank, but also to just about every other situation in life. The bank is not ostensibly portrayed as a problem solver, but rather as a natural part of every customer's life. Since the end of September, the films have been shown on television and the Internet in various lengths. They were produced by director Henrik Hansen in collaboration with Solid & Haller Films.
Responsible at the Association of Swiss Cantonal Banks: Hanspeter Hess (Director), Karin Schwerzmann (Head of Marketing Communications) with the expert committee: Angela Baumann (Zürcher Kantonalbank), Sandra Piuzzi (Banque Cantonale Vaudoise) and Karl-Martin Wyss (Berner Kantonalbank). Responsible at Leo Burnett Switzerland: Johannes Dörig, Martin Arnold (creation), Axel Eckstein (ECD), Rolf Zimmermann (strategy), Manuel Schmid, Stéphanie Tschanz (consulting), Erasmo Palomba (FFF); Solid & Hallerfilm (film production), Henrik Hansen (director), Marc Flennert (cinematographer), Jingle Jungle (sound), Sune Rose Wagner (composer).
