Leo Burnett Switzerland: vegetables from the best organic soil
Leo Burnett Switzerland has effectively captured the message «The best soil produces the best vegetables» in three eye-catching print ads for Bio Suisse.
Organic farming starts with the soil. For example, the soil is fertilized purely organically. As a result, the soil has a significantly higher biodiversity, which in turn makes it more nutritious and loosens it up. And every fifth year, the fields lie fallow for regeneration. No wonder, extremely healthy, tasty vegetables grow from such soils.
At the POS booth, customers can experience the organic soil up close.
Responsible at Bio Suisse: Jürg Schenkel (Head of Marketing), Flavia Müller (Project Management Marketing Communication Events). Responsible at Leo Burnett Switzerland: Pedro Moosmann (AD), Martin Arnold (text), Johannes Raggio, Pablo Schencke (CD), Michael Gassler, Ingrid Zumkehr, Andrea Aegerter (consulting), Suzana Kovacevic (art buying), Rico Rosenberger (photographer), Goldschnitt/Flurin Müller (model making).
