Leo Burnett Switzerland: Once a gift and back again
Returning items made easy: Leo Burnett Switzerland has created a radio campaign for Swiss Post's pick@home package service.
With pick@home, parcels can be picked up directly from home by the parcel carrier. Or conveniently return them if you are not satisfied with the contents. An advantage that many Swiss people will certainly appreciate, especially at the turn of the year. This is precisely the idea behind the radio spots developed by Leo Burnett Switzerland: people who receive a Christmas gift by mail joyfully read out the enclosed greeting message. And from the moment disappointment about the content sets in, they read the same message just as joyfully backwards.
During the festive season, the spots could be heard on high-reach stations throughout Switzerland.
Responsible at Swiss Post, Postlogistics: Martin Gonzenbach (Head of Marketing Communications). Responsible at Leo Burnett: Axel Eckstein (ECD), Bastian Otter, Mark Stahel (text), Fiona Gottwald (consulting), Suzana Kovacevic (art buying). Responsible at Jingle Jungle: Michael Schwarz (Production).
