Leo Burnett: Say thank you to your body
Leo Burnett has developed a campaign for Migros that is entirely dedicated to our most loyal companion: the body.
It does an immense amount day in and day out. Unfortunately, this is often forgotten or taken for granted. It's high time to say thank you with care products from Migros. Under the motto "Your body does a lot for you. Give it something back" campaign was launched this week. In it, a wide variety of women think about their bodies, their hair, their faces. And about what they do. The campaign includes a launch spot, posters, ads and banners. The web agency Aperto created the new, content-driven website migros.ch/beauty with an inspiring beauty blog.
Responsible at Migros Genossenschafts-Bund: Roman Reichelt (Head of Marketing Communications), Nadine Hess (Head of Own Brand Management), Alexander Herrmann (Head of Product Range Communications), Patrizia Keller (Project Manager Product Range Communications), Marlon Chng (Project Manager Digital Communications), Philipp Marquard (Head of Media), Simone Blaser (Project Manager Media), Ricarda von Ellerts (SEO & SEA), Sergio Mare (Head of Online Communications & Community), Jeanette Kuster (Online Communications Manager). Responsible at Leo Burnett: Vanessa Mermoud (AD), Anna Leudolph (text), David Fischer (CD), Martin Stulz (ECD), Christoph Schwarz, Michael Gassler (consulting), Suzana Kovacevic, Erasmo Palomba (art buying), Susan Wittber (production). Responsible film: Rosas & Co (production), Rune Milton (direction), Sizzer Amsterdam (music). Responsible photo: Antje Merkel (photographer). Collaboration on web presence: Website: Christiane Krüger + Zsolt Juhasz (Aperto), Widgets: Maximilian Lemke (Liip), Content: Nicole Tschanz (Migros Medien), Dario Mühle (Namics), SEO / SEA: Marco Schlauri (Web Republic). Responsible at OMD: Daniel Crespo (Account Director), Natalie Rufibach (Media Planner), Mercedes Mejias (Digital Planner).
