Leo Burnett: Promotion for more family happiness
On August 31, 2015, Micasa launched what is arguably Switzerland’s most family-friendly promotion in its stores: a five percent discount for each family member you bring along. Leo Burnett created commercials for the campaign.
An attractive offer that may tempt one or the other without a family to cheat. At least this is the case in the three TV spots that Leo Burnett Switzerland was asked to develop for Micasa. In addition to the TV spots, the promotion is also being promoted through online and POP measures.
Responsible at MGB / Micasa: Marc Engelhard (Head of Marketing Communications MGB), Christoph Vogler (Head of Communications Specialist Stores), Lukas Vasvary (Head of Communications Micasa), Lea Gerber, Carine Bernet (Project Management Communications Micasa), Michel Keller (Division Manager Micasa); Philipp Marquard (Head of Media MGB), Valeria Marra (Project Management Media); Streuplan (Online). Responsible at Leo Burnett Switzerland: Barbara Hartmann, David Hugentobler, Pablo Schencke (creation), Johannes Raggio (ECD); Michael Gassler, Aline Litchenhaus (consulting); Erasmo Palomba (FFF); Pumpkin Film (film production), Julian Pugsley (direction), Hastings Audio Network (sound); Lorenz Cugini (photography), Sandro Mazzola (photography assistance); Natalija Pocuca (styling), Ayako Sugaya (styling assistance); Ben Fernandes (photo editing).
