Leo Burnett directs "Joy for a Moment"
Leo Burnett Switzerland has also staged "joy for a moment" for Walder in the fall/winter campaign. These brief moments of happiness are contrasted by something that ensures joy for a long time: shoes from Walder.
In addition to new poster motifs and the customer magazines for men/women and children, the website was also adapted to the new look. It presents itself in a fresh, clear look. The website is not designed as a conventional online store, because at Walder the focus is on personal advice on site and the perfectly fitting shoe. The website also offers a whole host of tips for shoe care, shoe purchasing and lots of interesting facts about children's shoes and healthy children's feet.
Responsible at the shoe store Walder: Daniel Walder (Managing Director, Head of Marketing & Sales), Suena Jäger (Advertising and Communications Manager), Sabrina Wagner (Marketing Assistant). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Christoff Strukamp/Daniele Barbiero (Art Direction), Mark Stahel (Text), Alba Rau (Graphics), Dominik Mätzener, Elodie Caucigh (Consulting), Erasmo Palomba, Suzana Kovacevic (Art Buying), Daniel Strickler (Production), Martin Ottinger (Image Editing), Hannes Kälin (DTP), Roger Weber (Photography). Responsible at Update: Germaine Egli (Multimedia Designer), Philipp Urlich (Web Application Developer), Tanja Sahli (Project Manager).
