Leo Burnett: In the final of the Euro Effies
Following its Golden Lion win at Cannes, more good news for Leo Burnett Switzerland: The agency has made it to the finals of the Euro Effie Awards with its Emmentaler campaign, «Gecko Technology.».
The campaign communicated for Emmentaler in an April Fool's joke that cows would be equipped with geckos to ward off pesky flies (Werbewoche.ch reported).
The 40 finalists include top brands such as Audi, Volkswagen, Easy Jet, Procter & Gamble, Electronic Arts and Barilla. All finalists are in this PDF file listed. The winners of the Euro Effies will be announced on September 18.
