Leo Burnett: First Swiss Weeding Championship

Growing organic vegetables requires a lot of manual work and care. For example, weeds are not controlled with herbicides, but by natural means. By hand, among other things. For this reason, the first Swiss Weeding Championship was held on Saturday, July 5 at the Wiesengrund organic farm in Oberglatt ZH. Organized by Bio Suisse and implemented by Leo Burnett in collaboration with Streuplan, the participants competed individually and in groups of five for the title of Swiss champion and great organic prizes. The task: to weed a defined section of an organic carrot field. It was not only the speed that counted, but also the quality of the weeded area. After an entertaining and amusing competition, the very first Swiss weeding champions were crowned and were the first to receive the "Golden Hoe".

Responsible at Bio Suisse: Jürg Schenkel (Head of Marketing), Flavia Müller (Project Manager Marketing Communication Events), Andreas Käsermann (Head of Media Office). Responsible at Leo Burnett Switzerland: Pedro Moosmann, Christian Stüdi, David Hugentobler, Pablo Schencke (creation), Johannes Raggio (ECD), Michael Gassler, Ingrid Zumkehr (consulting), Hanspeter Hunger (production). Responsible at Streuplan: Marco Schlatter (consultant), Rebecca Kalina (project manager).