Leo Burnett: Emmentaler Schwingpromo

Emmentaler Switzerland is launching a promotion in which anyone can win the chance to compete against wrestling king Matthias Sempach. Not in the sawdust, but in a genuine Emmental Farm Olympics. In addition to horseshoe throwing, there are many other disciplines to be mastered with bravura and lots of fun. The promotion is advertised with on-pack stickers, advertisements and a TV spot. There you can see how wrestling king Matthias Sempach is already busy training for the Emmental Farm Olympics.

Responsible at Emmentaler Switzerland: Franziska Borer (Management), Sandra Jordi (Marketing/Communications Switzerland). Responsible at Leo Burnett Switzerland: Axel Eckstein (Executive Creative Director), Simon Staub (Creative Direction), Mark Stahel (Text), Johannes Dörig (Art Direction), Rolf Zimmermann (Strategy), Ivana Giannakis (Consulting), Suzana Kovacevic (Art Buying), Plan B (Film Production), Chris Niemeyer (Director), Gian Paul Lozza (Photography).