Leading trade fair for logistics and packaging scores with high visitor quality

Halls 3 - 6 at Messe Zürich were consistently well frequented on both days of the fair (April 26 - 27), according to the press release. Easyfairs exhibition manager Marcus Hapig's assessment is correspondingly positive: "Switzerland's leading trade fair for logistics and packaging continues to be on course for success, which is confirmed by the re-booking rate for 2018 of more than 60 percent."

The logistics and packaging event with the individual trade shows Logistics & Distribution, Empack, Packaging Innovations, Label&Print is the central annual meeting place for the packaging industry and logistics specialists in Switzerland. In four exhibition halls, visitors were able to find out about different facets of the entire value chain, trends and innovations. The special areas "E-Mobility", "Supply Game" and "Art of Packaging Design" showed forward-looking solutions for the supply chain on the last mile to the customer, interactive gamification tools and effective packaging design in the marketing mix. "Logistics Talks", short presentations with "Speed Innovation Updates" and presentations of innovative logistics start-ups completed the program. A highlight of the fair was the presentation of the Swiss Packaging Awards, which took place for the first time during the fair.

Pleasing response

"We have received a lot of positive feedback from the market. Satisfied exhibitors and visitors are crucial for us as trade fair organizers," said Head of Event Marcus Hapig at the close of the trade fair. According to Hapig, the second staging of Logistics & Distribution went particularly well. "We succeeded in putting together a really exciting and varied program in close cooperation with our competence partner GS1 Switzerland. We want to and will continue to expand the trade fair concept in this direction. The Logistics Technology Innovation Park, an initiative of VNL for innovative start-up companies, which was held for the 2nd time, was also very well received."

7 winners at the 48th Swiss Packaging Award 2017

For the first time, the festive presentation of the prestigious Swiss Packaging Awards was a program item at Packaging Innovations. "The integration of the award ceremony is a wonderful addition and enrichment of the trade fair in terms of content," said trade fair director Marcus Hapig, expressing his delight at the close and good cooperation with the Swiss Packaging Institute SVI. Easyfairs Switzerland GmbH has long been a patron of the Swiss Packaging Awards and for the first time is also sponsoring the audience award.

A total of seven companies were honored with the Swiss Packaging Award 2017. Sealed Air is the winner in the Sustainability category with its shrink film solution "Sealed Air Cryovac". CCL Label won the award in the Convenience category with its Rigid Reclose Labels solution, while Model scored in the Design category with its innovative inShape packaging for liquids in 30 varieties. The Mibelle Group was the winner in the Marketing category with "Wingo Range", Rohrer was honored for "Sterile Blister" in the Technology category and Smurfit Kappa Swisswell with the "Universal Box" in the Design category. The Packaging Innovations Audience Award was won by Permapack with its "Block bottom pouch for Basler Läckerli" solution.

Easyfairs Switzerland focuses on "ambitious growth

Roland Brand, new Managing Director of Artexis Easyfairs Switzerland since the beginning of March, announced to journalists an "ambitious growth course" for the Swiss market. Artexis Easyfairs has a very convincing business model and ambitious plans, he said. "Trade shows are and will remain a centrally important element in the marketing mix, even in the digital economy," he said. "The opportunities for face-to-face encounters, combined with the presentation of high tech, give such events a distinctive character." A newly installed strategy board will drive the conceptual development of the logistics and packaging trade show format. Easyfairs is planning content innovations for 2018 in the areas of transport services and packaging design as well as brand management.