Head of Communications and Marketing leaves Tonhalle Orchestra Zurich
Catherine Abraham, who has headed the Communications and Marketing Department since 2009, is leaving the Tonhalle Society of Zurich at the end of the year at her own request. In March 2009, she was tasked with restructuring the graphic design, marketing, and public relations departments at the Tonhalle Orchestra Zurich and raising their quality to an international standard.
Catherine Abraham will become a freelance communications consultant in 2011 and, in addition to the Tonhalle Orchestra Zurich, will advise and support other cultural and business institutions in all matters relating to communications and social media marketing. Abraham designed new publications, organized press conferences and presented the Tonhalle Orchestra Zurich on its tours of Great Britain, Germany, Austria and Switzerland. She and her team also designed the festival magazine "Wahr in allem war Mendelssohn".
