Cast off with Formeldrei
Formeldrei won the pitch for the budget of Schifffahrt Berner Oberland. The starting point for the collaboration is a new campaign for the city of Bern and the Upper Valais.
The campaign is intended to dramatize the proximity of the boats on the Oberland lakes as an excursion destination. Photo retouches show the Stockalper Palace, the Matterhorn and the Federal Palace as Valais and Bernese landmarks directly on the shores of Lake Thun.
Responsible at Formeldrei: Moritz Adler (graphics/concept), Andreas Thommen (AD), Christian Wüthrich (text/concept), Patrick Ochsenbein (consulting/concept). Responsible at BLS: Mark Bachmann (Head of Advertising), Anita Wittwer (Head of Marketing & Sales).
