Slight increase in the Publicitas Index
In February, daily newspapers sold more advertisements: The Publicitas Index rose by 0.2 points from January to 98.3 points. Commercial advertisements and the numerous inserts contributed significantly to this growth.
More advertisements were sold by the daily press in February: The Publicitas index rose by 0.2 points compared to January to 98.3 points. Commercial advertisements and the numerous supplements made a particular contribution to this growth. The major distributors, telecommunications companies and the tourism industry showed an increased presence in the press, as Publicitas announced on Tuesday evening, according to SDA. They had compensated for the decline in certain sectors, such as banks. More job advertisements were also placed. In addition, the occasional advertisements developed well, mainly thanks to political advertisements. According to Publicitas, only real estate advertisements showed a continuous decline. The real estate advertising index fell from 88.5 to 87.6 points in February.
