Le Menu wants to bind readers with ease
The cooking magazine *Le Menu*, published by Swiss dairy producers, is launching a new reader loyalty contest on June 20.
On June 20, the Swiss milk producers' cooking magazine Le Menu launches a new reader loyalty game developed by Frei & Glaus. Until December, readers will be asked to look for fruit and vegetable symbols in the editorial section and enter the respective page number on the promotional page. With the resulting numerical code, participants can take part in an instant prize draw via an audiotex application.
