Fairness Commission offers workshop on sexist advertising

Sexist advertising is currently a hotly debated topic, and there have been various calls for bans. The Fair Trading Commission is addressing these unresolved issues and is organizing a workshop on sexism in advertising on October 9 at the Stadthaus in Zurich.

 Sexist advertising is currently a much-discussed topic. Various parties are calling for a ban on gender-discriminatory commercial communication; the parliament of the canton of Basel-Landschaft, for example, is addressing this issue. The Fairness Commission is taking up the issue and organizing a workshop on sexism in advertising on 9 October in Zurich City Hall. In addition to National Councillor Pascale Bruderer, who has chaired the Fairness Commission since this year, City Councillor Kathrin Martelli will also be present. Lawyer Marc Schwenniger presents the practice of the Swiss Commission on Fair Trading. After a presentation by a representative of the Swedish Ethics Council, there will be a panel discussion in which Pascale Bruderer will be joined by Dore Heim, Equal Opportunities Officer of the City of Zurich, and the two advertisers Pius Walker and Thomas Städeli. The event will take place on October 9 from 2 p.m. to 5 p.m. in the music hall of Zurich City Hall. Participation in the event is free of charge. Registrations should be sent to [email protected].

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