According to Mediascope survey, journalists do not trust banks
The Zurich-based communications agency Mediascope has gained initial insights from a survey on the credit crisis and the information behavior of banks. Journalists do not trust the banks, the agency concludes.
The Zurich-based communications agency Mediascope has gained initial insights from a survey on the credit crisis and the information behavior of banks. Journalists do not trust the banks, the agency concludes.
In July, the agency launched a survey of journalists from German-speaking Switzerland. The focus was on Zurich. Mediascope has now presented the results of the first round. However, due to the small sample size, the results do not include percentages and do not claim to be representative, Mediascope wrote in a press release on Friday.
The initial findings of the regular survey are clear: The vast majority of journalists surveyed are of the opinion that the credit crisis triggered by the US real estate crash will not be over until mid-2009. With regard to the communication of the Swiss banks, the results were equally clear. Nobody believes that the banks communicate transparently, Mediascope continues. Just over half of those surveyed believe that the Swiss banks are not currently communicating openly. The other half were unable to assess the situation.
The journalists surveyed work for a wide variety of media and at different levels of responsibility. None of them were members of a political party, although more than half favored a particular party.
In July, the agency launched a survey of journalists from German-speaking Switzerland. The focus was on Zurich. Mediascope has now presented the results of the first round. However, due to the small sample size, the results do not include percentages and do not claim to be representative, Mediascope wrote in a press release on Friday.
The initial findings of the regular survey are clear: The vast majority of journalists surveyed are of the opinion that the credit crisis triggered by the US real estate crash will not be over until mid-2009. With regard to the communication of the Swiss banks, the results were equally clear. Nobody believes that the banks communicate transparently, Mediascope continues. Just over half of those surveyed believe that the Swiss banks are not currently communicating openly. The other half were unable to assess the situation.
The journalists surveyed work for a wide variety of media and at different levels of responsibility. None of them were members of a political party, although more than half favored a particular party.
