Läser entrusts Grey with overall account
Following an agency evaluation, the sheetfed offset printing company Läser has entrusted the entire budget to the Baden-based advertising agency Grey. As its first step, Grey is developing an advertising campaign for the Gontenschwil-based printing company.
Following an agency evaluation, sheet-fed offset printer Läser has entrusted the Baden-based advertising agency Grey with the entire budget. As a first measure, Grey is developing an advertising campaign for the Gontenschwil-based print shop. Placed in selected specialist publications, it is intended to present Läser as a dynamic and forward-looking company, according to a press release. In addition to traditional advertising, which is expected in the spring, Grey will also revise the corporate literature this year and realign other measures, for example in the DM area. Founded in 1952, Läser is a medium-sized company in the graphic arts industry with around 80 employees.
