"Free Internet" campaign soon also in museums

For a long time, it was a mystery who was behind the "Free Internet" campaign with its wild promotions and omnipresent posters. But even after the whole thing turned out to be an advertising campaign by the telecommunications company Sunrise and the agency Advico Young & Rubicam revealed itself as the creator of the campaign, it is still making headlines. It has now been announced that the poster with the Che Guevara motif will be on display from October 31 in the exhibition "Head to Head - Portraits of Politicians" at the Museum für Gestaltung in Zurich. The exhibition sheds light on historical roots, epoch-making election campaigns, recurring patterns of political public relations and influential figures such as Lenin, Che Guevara, Arnold Schwarzenegger and Yulia Tymoshenko. It will be produced in collaboration with the Institute for Journalism Studies and Media Research at the University of Zurich.