L'Agefi promotes french advertising
Print L’Agefi, the business newspaper of French-speaking Switzerland, is lending a helping hand to advertising agencies in Romandie.
Print The business newspaper L'Agefi in French-speaking Switzerland is lending a helping hand to advertising agencies in French-speaking Switzerland. Around ten of the most important agencies were invited to present themselves free of charge with full-page advertisements in the daily newspaper. The resulting subjects appear between August 18 and September 5. The prelude made on Monday euro RSCG Balladur & Giger. With the action, L'Agefi wants to give impetus to the advertising market in Western Switzerland. "Especially in difficult periods, you have to invest in advertising to increase your visibility and/or market share," explained L'Agefi marketing director Patrick Zanello.
