Laughing stock for investors

The Jura-based industrial company Tornos is going public with a Dorland campaignThe new IPO will cost the communications agency between 300,000 and 500,000 Swiss francs on average (excluding materials), Ernst & Young calculated in Finanz & Wirtschaft. It is not known how much Tornos, the world's leading manufacturer of single-spindle and multi-spindle automatic lathes, will pay for the image developed by Dorland. The implementation, however, is. The central idea is the outperformance of the still private company, which was portrayed with a great deal of humor for the industry. The surprising subjects in the rather dull world of investment campaigns are five employees who, like the company, have outgrown their clothes. Even CEO and delegate of the Tornos Group Board of Directors, Anton Menth, took part in the photo shoot in a tight suit. The print campaign is intended to create a high level of awareness for the IPO. page 14