Lab2: New concept for Helvetia magazine Viva
Based on a subtle revision of the corporate design fundamentals, Lab2 Kommunikation & Design has developed a new visual concept for Helvetia Insurance’s employee magazine, *Viva*.
The changes affect the magazine structure and the visual appearance. The magazine design is based on newly defined basic corporate design elements that will also find their way into other levels of communication at the Swiss insurer in future. The new viva! has been available in three languages throughout Switzerland since the end of September 2015. The new design will also be adapted for the magazines of Helvetia's foreign subsidiaries.
Responsible at Helvetia Insurance: Martin Nellen (Head of Corporate Communications & Brand Management), Andreas Notter (Head of Corporate Publishing), Isabella Awad (Senior PR Editor). Responsible at Lab2 Kommunikation & Design: Roland Hess (Concept & Art Direction), Jürg Neuenschwander (Concept & Consulting). Graphic realization and publishing: Beat Lüscher (designer), Levin Geser (graphic designer), Die Gestalter, St. Gallen.
