Laax: Unic develops demand-based sales system
Unic has implemented the innovative Laax+ sales platform for the Laax winter sports region. Similar to modern flight booking platforms, prices are continuously updated according to criteria such as demand, time period or weather.
The online store for day lift tickets created by Unic boasts a clear design that is reduced to the essentials. Thanks to the user-friendly structure, based on flight booking websites, navigation is extremely simple, according to a press release. Customers can save as many key cards as they like and enter their payment details for quick booking.
Laax+ offers added value for both customers and the winter sports region. "With Laax+, we have created a unique sales solution and can offer our guests attractive offers at short notice. This gives us the opportunity to actively influence demand," explains Andreas Bärtsch, member of the Weisse Arena Group Executive Board responsible for marketing and sales.
