La Regione Ticino and Publicitas continue their collaboration

The daily newspaper La Regione Ticino and Publicitas are renewing their partnership. The new five-year contract reaffirms their partnership, which dates back more than a century.

The daily newspaper La Regione Ticino and Publicitas are renewing their collaboration. The new five-year contract confirms the more than one hundred-year partnership, writes Publicitas in a press release on Wednesday. Under the leadership of Fabio Belmelli, the Publicitas team in Ticino will continue to focus its activities on constant regional market development and the intensive promotion of the Ticino daily newspaper in the Swiss advertising market and northern Italy.
La Regione Ticino has increased its readership by a quarter since 2000. According to Mach-Basic 2008-2, the newspaper now reaches 107,000 readers.

More articles on the topic