La Côte fights back against 24 Heures
Edipresse Newspapers is not to be allowed to call the planned spin-off edition of *24 Heures* for western Vaud *24 Heures La Côte*.
Newspapers Edipresse should not be allowed to call the planned split edition of 24 Heures for western Vaud 24 Heures La Côte, the Hersant Group, publisher of the daily newspaper La Côte, has filed a civil lawsuit against it. Hersant delegate Jacques Richard told La Liberté that Edipresse was trying to confuse advertisers and readers with the similar name. Publimedia had already inadvertently forwarded the advertising booking of a Zurich optician chain to 24 Heures instead of La Côte. Hersant suggests 24 Heures Ouest vaudois as an alternative name. However, Edipresse did not respond to a letter to this effect, says Richard.
