Kuoni sticks to newspaper boxes

Ambient advertising In its constant search for new advertising space, Spillmann Felser Leo Burnett has now discovered newspaper vending machines: the agency has a 30 x 30 centimeter Post-it advertising vacations with Kuoni affixed to 1,400 Sunday newspaper boxes throughout Switzerland. CD Martin Spillmann and his crew with Hélène Forster (AD) and Stefan Ehrler (text) have created five such Post-its, which are intended to remind readers for a week at a time of new vacation offers from the Swiss industry leader.