Art from the vending machine
Inhalt & Form has created an artistic campaign for Keller-Ziegeleien featuring a practical robot.
The project made its first major appearance at the Architecture Biennale in Venice in 2008. Gramazio & Kohler, Architecture and Digital Fabrication, ETH Zurich and Keller-Ziegeleien worked together to develop a robot that can build freely selectable motifs on the move using clinker and exposed bricks. How do we communicate such a new possibility? This became a tricky question for the advertising agency Inhalt & Form. The task was solved with two artists. They were commissioned to create a work of art that would generate international attention among experts. Since then, the agency has had a variety of visual material at its disposal. A film was also made "because the way the R-O-B industrial robot works and the dimensions of its work were difficult to put into words", according to the advertisers. This film was shown at the last Swissbau and can still be viewed on the Internet. The accompanying music was created by Richard Dorfmeister of Kruder, Dorfmeister. The communication will be supplemented in fall 2010 by an illustrated book with lots of art and photos. pan


