Art on the body
By Heart, in collaboration with Rankin, has created a stylish campaign for PKZ and Feldpausch.
He is Heidi Klum's favorite photographer. British portrait and fashion photographer Rankin is also considered one of the best - read most artistic - erotic photographers in the world. Stylized as an "enfant terrible" for advertising purposes, Rankin has nevertheless had personalities such as Tony Blair and even the Queen sit still in front of his lens. George Clooney is not vain with him and Madonna even lets him do her make-up. It is therefore a high-profile engagement that By Heart is now working with the star photographer again for a fashion campaign. Ranking actually fits the strategy. Oliver Burger's PKZ Group pursues a very clear and striking strategy like hardly any other Swiss fashion company: "It gives its claim to leadership a face season after season," says CD Hans Siegwart from By Heart. Rankin's portraits are now intended to further intensify this brand world of PKZ and Feldpausch.
The focus is on self-confidence, style and personality. Depicted by top models Rianne ten Haken and David Gandy, the two brands invite you to a fashionable fall. The campaign features large-scale advertising print and is precisely tailored to the 50 or so points of sale in Switzerland.
Andreas Panzeri
The focus is on self-confidence, style and personality. Depicted by top models Rianne ten Haken and David Gandy, the two brands invite you to a fashionable fall. The campaign features large-scale advertising print and is precisely tailored to the 50 or so points of sale in Switzerland.
Andreas Panzeri
