Kung Fu advertising that catches the eye

The freelance creative team Ueli Bleuler and Frank Bernhardt designed a national image campaign on behalf of Wing Tsun Schools Switzerland. The aim of the campaign was to position the kung fu school Wing Tsun as an efficient self-defense and at the same time as a medical health training. The key visual of the flying skeleton and the headline "Defend your body" are intended to increase awareness of the Kung Fu schools. Over the next few months, the skeleton will catch the eye on various advertising materials such as posters, advertisements, flyers and stickers.