Kung Fu skeleton of Wing Tsun schools stretches bones for new market
Since 2006, the Kung Fu skeleton created by Ueli Bleuler and Frank Bernhardt has been catching the eye of Wing Tsun schools across Switzerland. After creating two campaigns for the main area of self-defense, the advertising agency has now developed two campaigns on the topic of health and fitness.
With the messages "Come into balance" and "Free your body", the bone man is now also fighting for attention in the yoga market. Wing Tsun schools are defending their business with a matching flyer featuring all four subjects.
Responsible at Wing Tsun Schools Switzerland: Regula Schembri. Responsible for creation: Text/concept: Ueli Bleuler, (music & text: Ueli Bleuler), art direction/concept: Frank Bernhardt and Matthias Pauwels (Continue).
