Jung von Matt/Limmat and Swiss to go their separate ways in future
After six years, the Jung von Matt/Limmat agency and the airline Swiss are parting ways. Their partnership will end next March. Swiss has not yet selected a new agency.
After six years, the agency Jung von Matt/Limmat and the airline Swiss are parting ways. Jung von Matt/Limmat won the mandate in 2002, six months after the launch of the airline. With the establishment of a clear brand identity and the emotional brand campaign "Campari Soda", the collaboration will end at the end of March 2008, according to a statement from the agency. The reasons for the separation were not disclosed. The airline's successor agency has not yet been appointed. Swiss intends to look for a new agency in the next few weeks, as media spokeswoman Andrea Kreuzer told Werbewoche when asked.
