Ruf Lanz: K-Tip test passed

The consumer magazine K-Tipp is the largest subscription magazine in Switzerland. For 25 years, K-Tipp has provided clear, critical and competent information and stands for independent product tests and valuable consumer tips. The anniversary year is being used as an opportunity to further sharpen the K-Tipp brand with pointed communication measures. The creative agency Ruf Lanz has passed the test for this task. The first anniversary appearance will already be seen in June. Further measures will follow in late summer.

 

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Karling becomes lead agency of Sihlcity

The urban entertainment center Sihlcity will be managed by the Karling agency from 2017. The Zurich agency was able to prevail in a competitive presentation and secure the overall mandate. Marketing Manager Corine Maissen on the agency change: "The upcoming anniversary was the trigger for our competitive presentation. Here, Karling's integrated and innovative concept clearly convinced the center management as well as the owners and tenants the best." Sihlcity's anniversary will be Karling's first work. Subsequently, all promotions such as the summer lounge, fashion week and Christmas sales will also be promoted with a new communication platform. Sihlcity will be ten years old in spring 2017. The unique combination of 80 retail spaces, 14 food and beverage outlets, a hotel, a health and wellness center, a medical center, a cultural center, a library, a church and the largest cinema complex in Switzerland is a success story. Sihlcity can now attract 24'000 visitors per day.

 

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Matter Gretener Lesch: New customer with Gstaad Saanenland Tourism

After five years of successful work for Saas-Fee/Saastal Tourism, Matter Gretener Lesch is pleased to announce that the Nudge agency has now been given the opportunity to be creative for another well-known Swiss vacation destination. After winning a competitive presentation, it was entrusted by Gstaad Saanenland Tourism with the development of a strategic communication campaign for winter 2016/2017. This will be seen in various channels starting in the fall.

 

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Relounge wins Spross as a customer

Relounge is growing in the truest sense of the word. The Spross Group from Zurich the agency already with its live communication for the anniversary 125 years Spross in 2017 inspire and care for. So well that Spross decided to choose Relounge as the new lead agency for the entire mandate. The commercial nursery founded in 1892 has evolved into an active group of companies with three business divisions: gardening and landscaping, dumpster service and disposal, and real estate. The group, which is managed by members of the Spross family, consists of Spross-Holding and its wholly owned subsidiaries Spross Ga-La-Bau, Debag Zürich and the majority-owned Platanus Group with Platanus-Holding, Platanus Immobilien and Spross-Immobilien. In total, the family-owned company employs 160 people.

 

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Contcept communicates for Hotel W

Zurich-based PR agency Contcept Communication, together with German partner agency Styleheads, won the PR mandate for Hotel W in Verbier in a pitch process. Contcept is responsible for media relations, consulting and social media. Project manager is Rico Schüpbach. Styleheads is in charge of the markets Germany, UK and Russia.

 

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Havas Worldwide Zurich: Coop Bau + Hobby acquired as new customer

Just in time for the beginning of spring, Havas Worldwide Zurich has discovered the joy of DIY: The agency wins Coop Bau + Hobby in a pitch process. With a comprehensive Leitidde, which is playable on all channels, one prevailed against the competition. In addition to all advertising measures, the individual stores will be given a new coat of paint. The first work will be on display next fall.

 

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Four new customers for Admire

Outlet King, the largest outlet paradise in Switzerland, commissions the agency, which specializes in online and offline marketing, to design its new appearance. Based on creative and clever storytelling - adapted to a wide range of media and channels - Admire is developing a distinctive new brand presence. The first measures will be launched shortly and the new world will be pointedly staged for customers and partners.

For Auto Marti, Bern's largest BMW garage, Admire creates a new online and offline campaign and creates a social media concept.

In Immoveris, the agency also gained a partner that specializes in the marketing of residential buildings. Here, too, the agency promotes the newly created subjects in an unconventional way and shows once again that good ideas can be adapted to all industries.

Last but not least, a new modern responsive design website is being created for two subsidiaries of the Weiss & Appetito Group in close cooperation with a long-standing partner.

 

Notch Interactive makes the race for BMW

The latest account win for Notch Interactive is BMW Group Switzerland. The Zurich-based creative agency for digital communication won the pitch for the digital account. In addition to all online/digital activities, the mandate also includes website support and development as well as apps for the BMW, Mini and BMW Motorrad brands. Peter van der Touw (CEO, Notch Interactive) is delighted with the new partner on the client list. "With BMW, Notch Interactive wins an absolute dream customer. Because hardly any other brand understands how to use individual needs intelligently and combine them with the right technology in a solution-oriented way." Notch Interactive's first work is scheduled for mid-year.

 

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Wirz: On behalf of the panda bear

 

Wirz will work for a better future in the future: After a pitch, WWF Switzerland decided to work with Wirz in the area of brand campaigns. The agency was able to convince with an intelligent central idea and initial creative approaches. The joint mission: a brand campaign that is to attract attention and provide food for thought throughout Switzerland over a period of several years. This is definitely a reason for Wirz to be happy: They won against several competitors - and are looking forward to fighting for a clean climate, healthy rainforests and living oceans with strong ideas.

 

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Karl F. Schneider works for Mercedes-Benz Switzerland

Mercedes-Benz Switzerland has commissioned Karl F. Schneider with communications for its Fuso commercial vehicle. The mandate includes, among other things, advertising campaigns, media relations, the implementation of POS material and the organization of reference and driving reports. The Fuso Canter, Daimler Trucks' most-produced truck, is sold exclusively through Mercedes-Benz Truck dealers.

 

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SNK wins pitch for Vetropack site in Bülach North

Zurich branding agency SNK wins the pitch for the identity and marketing of a new urban quarter in Bülach North. By 2020, around 600 apartments will be built on the former Vetropack site in Bülach, along with space for public uses and commerce. Together with the landowners Logis Suisse and Baugenossenschaft Glattal Zürich (BGZ), Steiner AG is developing a new urban quarter on the Vetropack site in Bülach North. Around 600 apartments for a broad tenant mix are being built on 42,000 square meters, as well as 20,000 square meters of service and commercial space for apartments for the elderly, a medical center, a crèche, a hotel and other diverse uses. SNK is pleased to develop a compelling identity for this exciting project and to support the developer in marketing the new neighborhood.

 

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Super wins Ineltec of the Swiss Exhibition

 

The further development of the leading national trade fair for electrical engineering and building automation, ineltec, into a technology trade fair for system solutions for intelligent building infrastructure, is now being communicated by Super an der Limmat. The young Zurich agency was able to prevail in a multi-stage pitch for the overall budget of the trade fair. Super an der Limmat is the Swiss subsidiary of the Berlin-based creative and campaigning agency Super an der Spree. Since its founding in the fall of 2015, under the advisory leadership of Ulrich Stauffacher and Super co-founder and creative director Stefan Trabant, the agency has won its first prestigious clients such as Datahouse and Vogel Architekten.

 

Swiss remains loyal to Publicis

Publicis remains the communications agency of Swiss International Air Lines. Following an invitation to tender, Swiss decided to continue its collaboration with the agency at Stadelhofen. The decisive factor was "that the concept presented ties in seamlessly with our corporate strategy "Next Generation Airline of Switzerland" and brings it to life on all channels," says Bernhard Christen, Head of Marketing at Swiss. Publicis is looking forward to continuing the successful collaboration. Curdin Janett, CEO of Publicis: "After great campaigns like Seats for Switzerland, we are ready for the next chapter of the success story." The first works of the new appearance will already be seen this late summer.

 

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Julian Thorner and Serap Yavuz are newly represented by Andreas & Conrad

The people agency Andreas & Conrad signs Julian Thorner and Serap Yavuz, two of the most up-and-coming Swiss presenters. Andreas & Conrad will strategically accompany Julian Thorner and Serap Yavuz and will take over the agency work for moderation assignments with immediate effect. Julian Thorner was a presenter at Joiz from 2011 to 2015, where he presented and produced his own daily news show "Noiz". After a study trip to the U.S., Thorner moved to SRF 3 in 2016, where the 28-year-old can be heard with his own show "De Samstig - mitem Julian Thorner." Serap Yavuz has hosted the lifestyle magazine "Freakish" (Tele Züri, Viva, MTV) since 2012. At the end of 2013, the Swiss woman with Turkish roots landed the hosting job for Planet 105's morning show. Serap Yavuz recently took the stage as a presenter for the "Swiss Nightlife Award".

 

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ÖKK commissions Goldbach Interactive with further campaigns

In order to continuously position itself as the number one Swiss family insurer, ÖKK is again working with Goldbach Interactive (GBI) in 2016. In addition to online campaigns, GBI is also responsible for ÖKK's online advertising production. Various competitions are created to attract interested parties and potential customers, so-called qualitative leads. The main channels used are those of direct marketing as well as billboards, digital outdoor advertising via ePanels, and advertisements. Appropriate online and mobile advertising is also used. Goldbach Interactive thus relies on a coordinated mix of branding, performance, and mobile solutions to accompany the target group from initial contact to effective lead generation.

 

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Mjm.cc wins tender for the organization of the Swiss Film Award

The agency Mjm.cc from Basel has won the project management contract to organize the Swiss Film Award 2016 with options for the years 2017 to 2020. The Swiss Film Prize is organized by the Federal Office of Culture in partnership with SRG SSR and the Association "Quartz" Genève Zurich. The award, held on Friday at the Schiffbau Zurich, was shown live for the first time on the television channels SRF2, RTS2 and RSI2. The concept agency has already been in charge of hosting the event since 2014. In addition, the six-person team handles around 50 communications, marketing and project management mandates. The Swiss Film Award is one of five awards that the agency organizes annually. Among them is the Best of Swiss Web Award on April 7, 2016 at the Kongresshaus Zurich.

 

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Agency at the airport thematizes casting 4.0 for Christenguss

Christenguss from Bergdietikon is one of the most innovative companies of its kind, being one of the first Swiss industrial companies to rely on additive manufacturing. The new orientation of the soon-to-be 100-year-old company has prompted managing director Florian Christen to also bring communication into the age of Casting 4.0. To ensure that everything comes from the same mold, he has engaged the airport agency to develop a B2B brand and communications concept. The first measures will be on display shortly.

 

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PRfact is the new PR agency for Bico and Happy Sleep

PRfact is pleased to accompany the media and public relations of Hilding Anders Switzerland with immediate effect. The mandate covers the brands Bico and Happysleep as well as the international test center, the Sleeplab in Schänis. PRfact will take over all PR activities for the brands as well as the support of the classic communication measures, which will be developed and designed by the advertising agency Ammarkt.

Runway West wins BAG mandate

The pitch for the mandate of the Organ Donation Campaign 2016-2020 has been decided. After a two-stage, selective tendering process, the agency Startbahnwest in Zurich has been awarded the mandate. As part of the implementation of the action plan "More organs for transplants" launched by the Federal Council, the Federal Office of Public Health (FOPH) is launching a new national communication campaign together with stakeholders in the organ donation field, which is intended to contribute to a broad and positive awareness of organ donation among the Swiss population. The campaign will be implemented over a four-year period from 2016 to 2020, with the official campaign launch scheduled for fall 2016.

 

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SNK is lead agency of Betty Bossi

Betty Bossi selects Zurich-based branding agency SNK as its new lead agency for brand identity and brand design tasks and projects. SNK supports Betty Bossi, probably the best-known Swiss brand for culinary expertise, as lead agency in maintaining its brand identity as well as in specific brand design projects.

 

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New mandates for Fruitcake

Fruitcake is pleased to have as a customer the European leader in the manufacture of showers/shower enclosures: SanSwiss. The agency develops the new logotype and produces a commercial and a product video. For the agency's oldest client, the Niesenbahn (Fruitcake has been working for this traditional company since 1984, a year before the agency was officially founded), the agency is realizing the new poster series, which will be used starting in June. For the leading Swiss manufacturer of custom-made concrete elements Filigran, Fruitcake has now been awarded the contract for the conception and production of corporate documentation and print advertising media, following the successful completion of the project for the company's website.

 

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Von Engsberg stages new opening of Domus Studio

The interior designer Domus Studio is opening a new branch in the pedestrian zone of the city of St. Gallen at the end of April. The Engsberg agency was commissioned by Domus Studio to develop a communication concept. This includes the on and offline measures, as well as social media support and event organization. The entire campaign is consistently aimed at a young, urban target group and positions Domus Studio as an innovative furniture store. The implementation of the first measures will start soon.

 

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Unique wins pitch for Zahnarztzentrum.ch

In a competitive presentation for the largest provider of dental services in Switzerland, the Küsnacht creative agency came out on top. The owner-managed company Zahnarztzentrum.ch has experienced strong growth and already has 33 locations in Switzerland. It offers the entire spectrum of dental services and scores points not only for controlled quality but also for customer-friendly opening hours. Unikat is developing a complete new look for the company - from a revised image to a broad campaign.

 

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Translation-Probst lead agency for Migros

The translation agency Translation-Probst has extended its mandate for translation services for Migros Genossenschaftsbund. Migros has an internal team of translators in addition to a wide network of freelance translators working for them. Translation-Probst complements Migros with translations that need to be done particularly quickly or late in the evening, as well as translations into "exotic" languages. Translation-Probst serves as the lead agency for this mandate for the entire cooperative federation and individual subsidiaries.

 

Revox new on board with the agency at the airport

The Swiss brand Revox was founded in 1948 by the Swiss Willi Studer as a company to manufacture tape recorders. Today, the company sets the standard for networked multi-user systems and boxes for the home, hotels and stores. The airport agency was commissioned by the experts in integrated sound solutions to provide ongoing brand and communications consulting.

 

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Contcept Communication: Pitch win Turkey Tourism

The Zurich PR agency Contcept Communication is now responsible for the external communication of the Culture and Tourism Office Turkey in Switzerland. The mandate includes media relations, events as well as a social media strategy and community management for various channels. The work started at the beginning of January. Project managers on the part of Contcept are Rico Schüpbach and Barbara Ryter. Contcept Communication is an owner-managed PR agency based in Zurich and Berlin.

Statement wins Barilla and Wasa

Statment, the Zurich agency for brand and consumer activation, has already recorded two successes in the still young year: According to a statement from the agency, it is responsible for the BTL activities surrounding the activation of the 2016 annual campaigns for the Barilla and Wasa brands. "The Statement agency impressed us with its innovative concepts for activating our two well-known and strong brands Barilla and Wasa. The BTL campaigns can be perfectly integrated into our 360° marketing campaigns and make our brands even more tangible thanks to the high involvement of our target groups," says Sandra Schmid, Marketing Manager, Barilla Switzerland.

 

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Möbel Pfister realigns itself with Inhalt&Form

Inhalt&Form is delighted to have won the budget of the furniture store Pfister. Pfister worked with the Inhalt&Form strategy team to define its future communications strategy. The first works by the Zurich-based LSA agency, which is acting as lead agency, will be seen in the second half of the year.

 

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Four. scores with Viseca Card Services

As part of an agency evaluation for the relaunch of the Surprize bonus program, Viseca decided to work with the agency Four. The mandate includes the strategy, conception and implementation. The campaign, which will primarily take place online, is scheduled to go live in spring 2016.

 

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Flowcube: Bestsecret new in the portfolio

Flowcube starts the new year with a new mandate. The Zurich-based communications agency has been entrusted with the public relations activities for the online shopping community Bestsecret since January 1, 2016. The mandate includes advising the management, corporate communications and product PR. Flowcube also acts as the press office for Switzerland. Flowcube already supported the online company with its launch on the Swiss market in 2015. Following a successful launch, a long-term collaboration was agreed.

 

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Etextera - various new customers in the portfolio

The text agency Etextera can look back on a pleasing 2015. Despite an adverse market environment, according to the press release, it succeeded in acquiring various new customers. The management is optimistic about 2016. The discontinuation of the minimum euro/CHF exchange rate at the beginning of 2015 led to a slow start for Etextera. This is because mainly export-oriented companies cut back their advertising budgets significantly following the SNB's decision. The fact that the agency can nevertheless draw a positive conclusion for the year is mainly due to its sector diversification. The finance, pharmaceutical and consumer goods sectors, among others, performed above expectations. This has made it possible to compensate for the slump in export-oriented companies.

New customers include: Swisscom (Switzerland), Jacobs Foundation, Gerama, Tellco Vorsorge, China-MedCare, Canarini Communications, Acrevis Bank, Creabeton Baustoff, Simon Keller and the Swiss Sports Aid Foundation.

Serviceplan Solutions now with Baufreunde in its portfolio

Serviceplan Solutions Suisse is now responsible for the rebranding of the Baufreunde cooperative. Baufreunde, which provides high-quality and affordable apartments, is keen to ensure a good mix within the estates and thus create a lively and diverse community. A revised brand identity is also to be created in collaboration with the publishing agency Serviceplan Solutions: in addition to a new logo, newly defined color and image worlds and a complete set of stationery, the contract includes the design of brochures, building and vehicle lettering and the newsletter, as well as a new website. The results of the re-branding process are expected to be seen in mid-March this year.

 

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Karling is the new lead agency for BMW Motorrad

Following a competitive presentation, the Karling agency won the overall account from BMW Motorrad Switzerland. The multi-stage evaluation was accompanied by Roth Observatory International right up to the pitch. As the lead agency, Karling is now responsible for 360-degree communication, including the dealer network. The first online and offline measures will be seen in just a few weeks.

 

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WS Kommunikation now lead agency for EBL

After two years of collaboration, WS Kommunikation is now the lead agency for the Basel-based energy and telecommunications service provider EBL (Genossenschaft Elektra Baselland), which is active throughout Switzerland. With successful projects such as the new website, the new image world and the new customer magazine, WS Kommunikation was recently able to help shape EBL's image to their satisfaction. Following a phase of evaluation of all existing agencies, the growing relationship of trust is now reflected in an intensified partnership. WS Kommunikation is now responsible for all marketing and communication activities for all of EBL's Swiss market divisions. These include electricity, heat and telecommunications.

 

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Vertikom Switzerland wins pitch for the Juice Plus DACH Convention

The Winterthur agency wins the pitch for the nutritional supplement manufacturer Juice Plus+ and thus secures the organization of the company's conventions in the DACH region. Up to 3000 visitors are expected for the first convention, which will take place in Cologne/Bonn in April. In order to meet the increasing demand from guests, Vertikom Switzerland is not only responsible for the organization and implementation of the conventions, but also for their optimization. In close cooperation with Juice Plus, both the schedule and the design of the event were adapted to make the entire convention even more participant-friendly. The conventions, which are specifically geared towards the franchise partners, serve to motivate and inform the Juice Plus partners in equal measure and are intended to promote brand loyalty and cohesion.

Agency at the airport wins language experts as new customers

With over 70 employees, Diction is one of the most successful language service providers. In the future, the agency at the airport may create and implement a suitable marketing concept for the professionals in proofreading, correcting, translating and copywriting. The first measures will be seen shortly.

 

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Polyconsult: With a double success into the new year

The Bernese advertising agency Polyconsult can report two pitch successes at once. On the one hand, the Swiss Heart Foundation was won as a new client, for which Polyconsult will implement the stroke emergency campaign. The first work will be on display in June 2016. In another pitch for the basic campaign of "Schweizer Fleisch", Polyconsult also prevailed as budget holder against three renowned agencies. The new communication appearance of "Schweizer Fleisch" will be launched in fall 2016.

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New sign: Award of contract for signage Kantonsspital Winterthur

Neuzeichen, the Lenzburg agency for communication and orientation design, was able to prevail over the competitors in the selection process for the wayfinding system for the expansion project at the Winterthur Cantonal Hospital. In different stages, a new building for radio-oncology, parking spaces for visitors, patients and employees as well as the high-rise replacement building "Didymos" will be constructed, significantly increasing the capacity of the Cantonal Hospital Winterthur. The task of developing a uniform signage solution across all buildings, which takes into account the construction stages and integrates the new buildings, also represents one of the conceptual core competencies of the Neuzeichen team in the field of orientation design.

Groupe Mutuel now works with Franz & René

Franz & René stands out from the competition in a national pitch and wins Groupe Mutuel's communication campaigns for the next few years. The first online and offline measures will be seen from spring 2016.

 

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Suan shows the way to Baselbiet

The young Basel-based design agency Suan Conceptual Design, founded on January 1, 2015, is redesigning the road traffic signs for Basel's landmarks. The canton had awarded Suan the contract in a competitive process in which the proposals of the two designers Susanne Hartmann and Andre Konrad beat out the competition. The canton of Basel-Land must redesign the road signs for tourist attractions due to a binding requirement of the Federal Roads Office (Astra).

 

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Airport agency wins Caples Awards in NYC as new client

Since 1978, the Caples Awards have been among the most important international creative prizes for direct, digital and interactive marketing. Every year, 60 creative directors from around the world gather in New York City to judge the campaigns of numerous international dialog and advertising agencies in a wide range of categories. It is a great honor for the agency at the airport to have been commissioned by the international committee with the relaunch of the award as well as the application campaign.

 

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Nine new clients for KSP

Brand new on the client list after a pitch is Zurich's Stadtspital Triemli, for which KSP will produce the next annual and quality reports. Also with its healthcare expertise, the agency recently began serving the Schön Klinik clinic group, which operates 17 hospitals in Germany. KSP is now acting as lead agency for the traditional Swiss ski and bike manufacturer Stöckli. To this end, Swiss Post Krieg commissioned Schlupp Partner with a campaign that will be on air in Zurich next month. KSP is currently managing the Facebook presence for Tchibo Switzerland. For the trade association Infra, KSP is currently realizing a new CD and a new appearance with a new campaign to start the year. Rutschi, the service provider for advertising, architecture and industry also entrusted KSP with its entire branding and communications budget. And KSP has recently also been active for the Swiss Hiking Trails and the Swiss Demeter Association.

 

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Transformer with new customers

Transformer announces three new mandates in the fourth quarter: The Department of Earth Sciences at ETH Zurich has commissioned the agency with a complete overhaul of its website. Also new on the client list are the Berufs- und Weiterbildungszentrum Wil-Uzwil BZWU and the ETH spin-off CLIMATE-KIC, a Europe-wide community that pools and exchanges expertise in connection with climate change issues.

 

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Translation-Probst translates for Werbeweischer

After a test phase of several weeks, Translation-Probst convinced Werbeweischer with the quality of its translations and will translate various communication tools such as website, newsletter and presentations into French and Italian for the cinema marketer.

 

Mobiliar new at Mediaschneider as of 2016

In a three-month selection process, Die Mobiliar tested various agencies in terms of buying, strategy and mutual chemistry and decided to work with Mediaschneider. Manfred Strobl, CEO Mediaschneider: "The joy at Mediaschneider is huge and this customer win is a great success for us. Mobiliar is a great partner among Swiss advertising clients and we look forward to a long-term, performance-oriented and transparent cooperation."

 

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Cult business Sibler advertises new with reputation Lanz

Sibler am Münsterhof belongs to Zurich like the Grossmünster and Lake Zurich. In its 180-year history, Sibler has always kept its finger on the pulse. Around 7,000 articles invite you to discover and browse with relish: from household goods and home furnishings to design objects. Around 1'500 articles are added to the range every year. After a comprehensive presentation, Sibler chose Ruf Lanz as its new advertising agency. According to Managing Director Manuel Wiesendanger, the creative agency "convinced Sibler with a concept that puts our range of products in the spotlight in a very surprising and stylish way." The new campaign will be seen later this year.

 

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Open Up informed for ECDL Switzerland

As part of an agency evaluation, ECDL Switzerland has chosen Open Up. The Zurich-based communications agency advises and supports the Basel-based company in its public relations work around a recent study on the computer user skills of the Swiss population. ECDL Switzerland implements the internationally recognized certificate for computer users - the ECDL (European Computer Driving Licence) - in Switzerland. This year, for the first time, the company conducted a representative study on the level of user skills of PC users in Switzerland. In order to present the results of the study, Open Up was commissioned with media relations. The Zurich-based communications and PR agency is responsible for communications with the general and specialist media as well as for arranging interviews and specialist articles.

 

Walker develops new for Ifolor

Walker wins Ifolor's advertising budget. The Zurich creatives were able to prevail over the competition in a multi-stage presentation. The decisive factor for the success was a cross-platform idea, which was placed on a strong, strategic platform. Ifolor is considered one of the most renowned and largest online providers of digital photos, photo books and photo products in Europe. The Kreuzlingen-based company was founded in 1961 and has been family-owned ever since. The first results of the new collaboration will already be on display in the fall.

 

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Scholtysik & Partner: Redesign Signaletik for Uni Basel

The redesign of the Uni-CD prompts the University of Basel to create uniform signaling for its more than 70 buildings. After evaluating various design agencies, it chooses Scholtysik & Partner. The redesign of the signaling is intended to strengthen the sense of belonging across faculties and departments, increase the presence of the University of Basel in the city, and make access to the university barrier-free. Additional requirements are the application to historically significant, listed buildings and the increasing digitization of signaling elements, especially in new buildings such as the new Biozentrum.

 

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Wirz Corporate: Les Trois Rois as new client

The Grand Hotel Les Trois Rois relies on the cooperation with Wirz Corporate for its brand development. As part of the newly obtained mandate, the agency is supporting Basel's leading five-star hotel in the strategic-conceptual and operational further development of the hotel brand and its brand presence. The first results of the collaboration will be on display from 2016.

Kargo goes "social

Bern-based agency Kargo wins no less than three budgets in the social sector. The decisive factors in winning the pitches were not only the agency's understanding of communications for the respective target markets, but also its creative ideas and approaches to cross-media linking of relevant online and offline measures. Kargo came out on top in the pitch to create the new corporate design for Swissaid and won the contract. The aim is to provide the aid organization with conceptual and creative support for positioning the brand and increasing its recognizability.

Furthermore, Kargo supports the Bern-based Sozialinfo.ch office with immediate effect. Under the umbrella of the Sozialinfo.ch association, various services for the social sector in Switzerland can be found, including a database of expertise and the largest job portal for social professions in Switzerland. The measures to be implemented include the creative and conceptual work for the re-design of the web portal as well as any print communication.

And with Contact Netz, a foundation for addiction support, which works in the field of outpatient harm reduction for people at risk of addiction and addicts, Kargo wins another customer. Contact Netz, which operates mainly in the canton of Berne, also relies on Kargo for the development of its new website.

 

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PRfact has been serving Odlo Switzerland since July 2015

As of July 1, 2015, PRfact has taken over the media and PR work of Odlo Sportswear in Switzerland. Under the motto "Always one step ahead" Odlo was founded in 1946 by the sports enthusiast Odd Roar Lofterød from Norway. The company first produced training pants for speed skaters that offered protection from the cold. In 1963, the company introduced the first elastic and functional synthetic fiber suit for cross-country skiers and speed skaters, which was soon worn by various national teams at the Winter Olympics. Since then, Odlo has produced numerous innovations and is now a leading and award-winning sportswear brand, offering outstanding products for athletes of all disciplines.

 

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Agency at the airport brings Swiss Casinos into play

Swiss Casinos put all its eggs in one basket this summer and checked in with the agency at the airport after a careful agency evaluation. The creatives from Altenrhein were commissioned by the four operations in Pfäffikon SZ, St. Gallen, Schaffhausen and Zurich to develop an integrated brand and communications concept. The first measures will be on display shortly.

CR Basel wins Sympany Insurance

CR Basel wins a new client with Sympany Versicherungen, Basel, which lives this core message and aims to be the refreshingly different insurance company and thus the sympathy leader of this industry. The agency convinced with a creative concept and is responsible for the new campaign, which will appear in various national media from fall 2015.

 

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Karling wins pitch for Delinat's new brand identity

The wine merchant Delinat commissions the Zurich agency with the new appearance after a competitor presentation. In the first phase, the basic brand elements including the logo will be revised. This will be followed by the extensive relaunch of the online platform Delinat.com and the adaptation to other online and offline measures. The first work will be seen before the end of 2015. The family-owned company Delinat sells around 3.5 million bottles of wine a year, mainly by mail order in Switzerland, Germany and Austria. In addition, Delinat operates four wine depots and two wine stores in Switzerland.In 2013, Delinat was awarded the prestigious German CSR prize for biodiversity management. In 2014, Delinat became the first for-profit company to receive the Binding Award for Environmental and Nature Protection.

 

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Numéro 10 wins Jobs.ch and Jobup.ch

Jobcloud, the Swiss market leader in online recruitment, is entrusting the next national campaign for its Jobs.ch and Jobup.ch brands to the Bern-based agency Numéro 10. The campaign goes on air in September.

 

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Swisscontent with new customers and orders

Swisscontent starts the second half of the year with a variety of exciting projects. Together with Credit Suisse, Swisscontent has redesigned the Infoplus magazine for retired employees. A digital employee platform is being produced for the Hostettler Group, one of Switzerland's leading wholesalers, and website content is being planned and developed for Landi. Furthermore, Swisscontent produced the content of the information portal Sanitas Aestetica and developed a print guide as well as an online tool for a natural hazard radar with the Zurich Insurance Company.

 

Ruf Lanz: Hitting the right note for the Tonhalle Zurich

Since 1895, you can experience music at the highest level in two first-class halls in the Tonhalle Zurich. The Tonhalle Orchestra Zurich is one of the best symphony orchestras in the world. It has received acclaimed reviews and important prizes worldwide. Ruf Lanz is responsible for promoting the new "TOZintermezzo" concert format. According to Michaela Braun, Head of Marketing and Communications at the Tonhalle Orchestra Zurich, the creative agency impressed with "a fresh, cheeky concept that strikes a chord with the young audience it is targeting". The campaign will be on display in fall/winter 2015/2016.

 

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South Tyrol becomes a client of Lifestyle-PR

The Zurich agency Lifestyle PR - with Caroline Pelichet and Regina Decoppet - has been awarded the service contract for "Public relations and communications consulting for South Tyrol in the Swiss market". Lifestyle PR prevailed against the competition in a public tender. Since 2012, South Tyrol has been positioned not only as a tourist destination, but also as a unique and exciting place to live. This concept of living space should be communicated credibly and authentically in the Swiss market.

 

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Sunrise wins well-known corporate customers

Business Sunrise continues to grow: Switzerland's largest non-state telecommunications company has acquired numerous new business customers in recent weeks. These include renowned companies such as the Strabag Group, Maestrani and Flumroc as well as organizations such as Unicef and IATA. Sunrise is also on track with the implementation of the important Swiss Post project and was also able to convince Postauto Schweiz and Postfinance of the quality of the network and its services. Other new additions to the customer portfolio include the Geneva Cantonal Police, SR Technics, the Swiss branch of the Russian oil company Lukoil, Acino, a Swiss pharmaceutical company based in Aesch BL, St. Gall-Apenzellische Kraftwerke (SAK), Maestrani Schokoladen and Malik Management.
 

Mercedes and Smart drive new with Wirz

 

After the international reassignment of the Mercedes-Benz and smart accounts, the change in Switzerland follows. Wirz is pleased to be able to look after both mandates nationally with immediate effect. This communicates the agency in a letter. The work includes the adaptation of international communications as well as the development of numerous local measures and campaigns. Wirz CEO Thomas Städeli: "With Mercedes-Benz and smart, we have the opportunity to look after two more very big brands. I'm particularly pleased about the client's clear ambition to make a big difference in the near future."

 

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New PR mandate for 360 Brand Connection

 

International backpack manufacturer Osprey has decided to step up its PR activity on the Swiss market. To this end, the cult brand is enlisting the help of Zurich-based PR agency 360 Brand Connection. The focus of the collaboration is to increase brand awareness. The agency is pleased to further differentiate its portfolio in the sports and lifestyle sector with this prestigious client. "This is another important step in strengthening our core competencies in sports and fashion," says Pirmin Oklé, owner and consultant of the PR agency.

 

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Ticketcorner wins bid for the Ski World Cup 2017

In 2017, the FIS Alpine World Ski Championships in St. Moritz will once again be a major sports event in Switzerland. Ticketcorner has been commissioned with the ticket marketing. The basis for the event concept is largely based on the successful edition in 2003, although the concepts will be developed further considerably. As an additional focus, the organizing committee is placing emphasis on sustainability and innovation. "These criteria were an important factor in the decision to award the ticketing to Ticketcorner," explains OC President Hugo Wetzel. Visitors will benefit from a special service: Instead of a normal ticket, they will receive a "Skicard" with an integrated chip. On the one hand, this card gives ski fans access to the finish area; on the other hand, online ski tickets for mountain railroads in the Engadine can also be booked onto the Skicard. Thanks to the cooperation of the tourism organization and mountain railroads "Engadin St. Moritz Mountains" with Ticketcorner, the chip card will remain the key to Engadin skiing fun as well as door opener for various events even after the 2017 World Cup. For Wetzel, other advantages were decisive: "Ticketcorner offers us support in the organization and provides us with its sales and marketing channels for event marketing".

 

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APG|SGA continues to market advertising space in Shopville

The City of Zurich will conclude the new lease agreements for commercial advertising space with APG|SGA in the municipal ShopVille at Zurich's main train station. The outdoor advertising company will thus continue to have the exclusive right to manage and further develop existing analog and now also digital poster offerings in the heart of Zurich. In the first phase, a total of eight City ePanels (80 inches) and two City eBoards (7 square meters) are planned. In its bid, APG|SGA impressed not only with its financial offer, but also with its solution concept regarding the integration of the digital screens into the existing, high-quality environment of the ShopVille. The ePanels and eBoards will be positioned in a prime pedestrian location and will ideally enrich the existing portfolio of digital products at Zurich Central Station. In a second phase, further analog and digital implementations are planned in the ShopVille, which is open all year round with around 180 shopping and catering options.

Erdmannpeisker: Hatex new in the portfolio

Erdmannpeisker is now also at home in the construction industry. Hatex is a leading Swiss producer of functional work and safety clothing. As part of an agency evaluation, the third-generation family business from Murgenthal decided to work with Erdmannpeisker. As a first step, a positioning was jointly developed, which is expressed in the claim "Intelligent Workwear". A new logo with a fox head has also already been realized. Further work will follow this year.

 

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Walker becomes Fisherman's Friend

In a multi-stage agency selection process, "The World's Smallest Advertising Agency" prevailed over the competition. The first joint catch of the traditional British brand in collaboration with the Swiss creatives will be released in the fall.

 

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Scholtysik & Partner new branding agency for Basler Kantonalbank

The branding and design agency Scholtysik & Partner will henceforth support Basler Kantonalbank in strategic brand management as well as in the design and implementation of its brand identity. Scholtysik & Partner prevailed in a multi-stage agency evaluation. At Basler Kantonalbank, no stone is left unturned. Since 2013, the bank has been consistently adapting its strategic orientation to the changing economic and regulatory environment. On this basis, Scholtysik & Partner is developing the new brand strategy as well as the design and implementation of Basler Kantonalbank's brand identity. Mathias von Wartburg, Head of Marketing at BKB: "The agency's straightforward approach, its professional expertise - including in digital branding - and its vast experience in the financial sector tipped the scales in favor of Scholtysik & Partner."

 

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New media mandates at Media Satellite

New in the portfolio of Mediensatellit, the Zurich-based agency for target media: Südwestpresse from neighboring Baden-Württemberg. The offer is aimed at brands that want to communicate sustainably in this important economic region with content marketing and storytelling, i.e. strategic, modern and individual cooperation formats.

Since the soft relaunch at the end of May, Zuri.net has been a new addition to Mediensatellit's portfolio. On the portal, people from Zurich's millions search for ideas and places for their quality time in the city, and quickly find up-to-date addresses, rated by Zurichers for Zurichers. The newly developed advertising offers are exclusive and efficient. With around six million annual address queries, zuri.net is an ideal dialog partner for information that is placed where consumer decisions are made.

 

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APG|SGA Traffic wins two important mandates

On June 12, 2015, the Zürcher Verkehrsverbund (ZVV) awarded three mandates (so-called "lots") for commercial advertising space in and on public transportation. This was subject to the condition that the three lots must be awarded to at least two different providers. APG|SGA Traffic will receive two lots and thus continue to have the right to market and develop all products in and on the buses. These concessions concern all the transport companies included in the tender: Postauto Region Zürich, Sihltal Uetliberg Bahn, Verkehrsbetriebe Glattal, Zürichsee Schifffahrtsgesellschaft, Verkehrsbetriebe Zürichsee und Oberland, and Stadtbus Winterthur.

APG|SGA Traffic had initially prevailed in a two-stage process in the ZVV prequalification for the second round and submitted its definitive bid in mid-May. On June 12, 2015, APG|SGA Traffic was awarded two of three lots. These now include the exclusive marketing and handling of the TrafficBoards as well as the marketing and handling of all other advertising spaces in and on the buses of the ZVV transport companies with Postauto Region Zürich, Sihltal Uetliberg Bahn, Verkehrsbetriebe Glattal, Zürichsee Schifffahrtsgesellschaft, Verkehrsbetriebe Zürichsee und Oberland, and Stadtbus Winterthur.

Jung von Matt/Limmat is Swiss Post's new lead agency

Jung von Matt/Limmat prevailed in a multi-stage process and is now responsible as lead agency for the marketing and communication measures of Swiss Post. In this context, the communications agency also supports Swiss Post in the harmonization of corporate and divisional communications. "The refreshing campaign concept as well as the interdisciplinary positioning of Jung von Matt convinced us," Anke Mosbacher, Head of Marketing Communications and Brand Management at Swiss Post, explains the decision.The collaboration will start immediately, with the first work appearing in fall 2015.

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Vizner Borel: Pharmacists' Association of the Canton of Zurich won

Vizner Borel is pleased to have won another mandate. In a pitch, the team of Lajos Vizner and Guillaume Borel prevailed and won the Pharmacists' Association of the Canton of Zurich as a new client. As a professional association, the Zurich Pharmacists Association provides the conditions that enable pharmacists to use their professional knowledge and skills as medical personnel for the benefit of patients and the general public. More than 180 pharmacies are affiliated with the AVKZ. According to the agency's announcement, the first works will be on display soon.

Open Up takes off with Edelweiss

 

As part of an agency evaluation, open up won a mandate from Edelweiss Air. Since April, the Zurich-based PR and communications agency has been advising and supporting the airline in its media work surrounding its 20th anniversary. In addition to public relations for the company, this also includes media relations for the anniversary Zeppelin tour.

 

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Partner & Partners: Twint Pitch Win

Pay with your cell phone and benefit from added value: Twint will make this possible in Switzerland before the end of the year. Twint - a wholly owned subsidiary of Postfinance - is the first integrated application for cashless payments. In fall 2015, the digital wallet will be launched for the whole of Switzerland. As lead agency for Twint, Partner & Partner is responsible for the entire communication strategy of the launch. To build the community, a content marketing cooperation was entered into with Ron Orp, Switzerland's most urban medium.

 

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Wirz Corporate: Economiesuisse won

Wirz Corporate can now count Economiesuisse among its customers. A dialog-oriented overall concept that focuses on the storytelling approach convinced the client. As part of the mandate, Wirz Corporate is not only revising Economiesuisse's overall image, but is also designing and implementing key media such as the website, the yearbook and the association's portrait. The various media and measures are aimed at the general public, but especially at politicians and members. Initial work will be visible during the Business Day next September.

 

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Amadeus Switzerland new at Vademecom

Vademecom now serves Amadeus, the leading software provider in the travel industry. After being entrusted with the organization of the 20th anniversary event last year, the Zurich-based PR and integrated communications agency is now supporting the company in the development of integrated communications. "Software technologies are developing at breakneck speed, which means we have a high communication need vis-à-vis our customers," explains Stefan Angst, sales and marketing manager at Amadeus Switzerland. "The goal is to get more attention and maintain more active communication through better coordination of measures. We are pleased to have found an agile and very committed partner in Vademecom."

 

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Stailamedia takes over the marketing of Shazam

Shazam and Stailamedia enter into an exclusive cooperation for the Swiss market. With Shazam's marketing products, Stailamedia further expands its mobile portfolio. Shazam has 6.3 million downloads in Switzerland and over 1.3 million active users per month, making it one of the largest entertainment apps in Switzerland. Effective immediately, Stailamedia is offering advertisers in Switzerland access to in-app media products and the second screen product Shazam Connect. Shazam users can be addressed via the app with attractive branding advertising formats. Shazam Connect is particularly innovative, using audio recognition during TV commercials to enable accompanying second-screen campaigns on the smartphone or tablet and thus direct interaction with the campaign.

PRfact is new PR agency of Sony Mobile Communications

As of May 1, 2015, PRfact takes over the media and public relations of Sony Mobile Communications in Switzerland. Sony Mobile Communications is a subsidiary of Sony Corporation, headquartered in Tokyo. In the Xperia smartphone portfolio, the company combines Sony technologies with content and services, offering easy access to connected entertainment experiences from the world of Sony.

 

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Ruf Lanz advertises new for Museum Haus Konstruktiv

The Museum Haus Konstruktiv in Zurich is one of the leading exhibition houses in the Swiss cultural landscape. The museum owes its appeal to its five to six major exhibitions each year, which highlight the connection between the constructive-concrete and conceptual history and international contemporary art. Ruf Lanz is now responsible for the promotional staging of the renowned museum. According to director and curator Sabine Schaschl, the creative agency "convinced us with fresh conceptual ideas that put us on the map beyond the initiated circles." The campaign will be on display from late summer 2015.

 

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Vitamin 2: Fresh ideas for Thurgauer Kantonalbank

In recent years, Thurgauer Kantonalbank has sharpened and strengthened its brand with a comprehensive rebranding. After initial campaigns such as "Anlegen" (Investing) and "Hypotheken" (Mortgages), the region's leading cantonal bank evaluated a new partner in marketing communications. The St. Gallen-based advertisers from Vitamin 2 won the pitch, and the first creative outputs will be on display from fall 2015.

 

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Stämpfli Kommunikation: Pitch for Reka won

At the end of March, Reka decided in favor of Stämpfli Kommunikation's new catalog concept in a pitch process. "With the concept, we have brought the family theme more to the fore," emphasizes Bernhard Kobel, Head of Customer Projects and Services at Stämpfli. The two catalog sections "Holidays in Switzerland" and "Holidays by the Sea" are no longer subdivided by location, but by season: "Family Holidays in Summer" and "Family Holidays in Winter". This not only provides a better overview of Reka's wide range of vacations, but also allows more space for a refreshed image section in the future. Thus, the new catalog concept focuses on communication, while the sale of specific vacation offers is shifted to the web. "Our concerns were implemented in the most target-oriented way: The conceptual derivation, the division into summer/winter catalog, simple adjustments on Reka.ch and the development of a completely new, refreshing design concept convinced us," says Damian Pfister, head of Reka vacations, explaining the decision in favor of Stämpfli.

 

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Saphiron and Coop Switzerland strengthen cooperation

Saphiron Digital Strategy Consultants, a management consultancy specializing in e-commerce and online marketing, is strengthening its collaboration with the Coop Group. The Bonn-based digital experts are supporting Coop in expanding its digital dialog marketing. The focus here is on integrating the mailing platform into an overarching campaign management system based on SAS, an analysis of the newsletter portfolio, and the strategic and conceptual further development of e-mail marketing measures. Lukas Jung, Project Manager Digital Marketing at Coop, comments on the collaboration: "Digital marketing, especially email marketing, is of great importance to our group, as it enables us to establish highly relevant and efficient communication with our customers. We look forward to developing this channel strategically and operationally with Saphiron's support."

 

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Werbeweischer wins Obscursion as cinema partner

Expansion of the cinema portfolio in French-speaking Switzerland: Werbeweischer will be marketing Obscursion's high-attendance cinemas in Sion from 2016. The owner-managed company is the only cinema operator in the capital of the canton of Valais. The four state-of-the-art cinemas are located in the center of Sion and are all digitally equipped to DCI standard. Obscursion has been part of Sion's fixed cultural offering for around 60 years. The program of the cinemas mainly features mainstream films with a high reach. The Arlequin cinema has 334 seats, the Lux cinema 198 seats - both halls have 3D technology. The Capitole cinema seats 110, and the Les Cèdres cinema seats 80.

Karl F. Schneider communicates for "Omega-life

Doetsch Grether, a company active in the personal and health care sector, is supported by PR-KFS, Karl F. Schneider, in its communications work for "Omega-life Classic 500". PR-KFS realizes numerous measures for the nutritional supplement; among others, a competition in which one can win a balanced four-course meal for six people. Nutrition trainer and sturgeon cook Dara Conti cooks at the winner's home.

 

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Statement lives the moment with Gauloises

 

The Zurich agency Statement has won another major client: the Gauloises brand licensed by British American Tobacco (BAT) Switzerland. According to the agency's announcement, it will be responsible with immediate effect for the 2015 activation campaign. Under the motto "Vive le moment", Statement will create, conceive and coordinate all measures for the Gauloises brand throughout Switzerland for the areas of HoReCa, festivals and events. "We decided to work with Statement because the agency convinced us with its ideas and approaches and showed us new ways to activate, engage and involve our target groups," says Frédéric Addor, Brand Executive Licensed Brands, British American Tobacco Switzerland.

 

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Jenni Kommunikation with customer growth

The Zurich PR agency Jenni Kommunikation has won two new mandates with Safe Swiss Cloud and Starmind International.

With immediate effect Jenni Kommunikation takes over the mandate for the public relations in Switzerland of Safe Swiss Cloud. Safe Swiss Cloud is a secure and innovative Swiss Infrastructure-as-a-Service (IaaS) provider. With Safe Swiss Cloud's services, medium-sized and larger companies can easily build complex virtual data centers in the cloud. The data assets of Safe Swiss Cloud's customers are subject to the strictest data protection in accordance with Swiss and EU law.

Starmind International also relies on Jenni Kommunikation when it comes to media relations. The young company with roots at the ETH is a pioneer in the field of brain technology. It enables companies to make their entire internal know-how accessible to all employees everywhere and in real time, across organizational boundaries. To do this, Starmind uses self-learning algorithms based on the principles of brain and artificial neural network research. Starmind looks back on solid growth. Due to the significant increase in the number of employees, the headquarters was recently relocated to a larger office in Küsnacht. With subsidiaries in the USA and Germany, the expansion is being driven forward.

 

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PRtools decides Tertianum pitch in its favor

The Tertianum company wants to position its brands more clearly and strengthen its online marketing with three new websites, among other things. PRtools, the communications agency from Central Switzerland, won the pitch for the new web presences. "PRtools provided us with a creative and well thought-out concept and convinced us with a comprehensive offer," says Marianne Häuptli, member of the Tertianum management, explaining the decision. With its brands Tertianum Residenzen, Perlavita and Vitadomo, Tertianum is a Swiss market and opinion leader in the field of "living and housing in old age". The Group currently comprises 23 facilities in Switzerland.

 

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Postmail chooses Infel Corporate Media

Postmail, a division of Swiss Post, will in future have its employee magazine PM-Magazin produced by Infel Corporate Media. The agency's experience, analysis and convincing ideas led to the decision. The collaboration between the two companies will start in April. The publication will appear six times a year with a circulation of around 18'000 copies. The third issue this year will be the first that Infel implements. "Infel Corporate Media demonstrates a lot of experience with employee publications. At the same time, the agency has aptly analyzed our magazine and presented convincing ideas," says Maja Guldenfels, Head of Publications at PostMail, explaining the decision.

 

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Reflection Marketing receives order from Expo Milano

Prestigious mandate from Italy for Reflection Marketing: The Zurich-based agency, which specializes in strategic consulting in the field of marketing and sponsorship, was commissioned by the World Expo in Milan to develop the marketing structure.The project includes the value calculation of the different partner services, the design of the sponsorship hierarchy and packages as well as the definition of the concrete pricing. Expo Milano was able to bring on board renowned partners such as Accenture, Samsung, the Fiat Group and Eenel. The World Expo 2015 is dedicated to the topic of nutrition and opens its doors from the beginning of May until the end of October.

 

Open Up communicates for Valais/Wallis Promotion

The PR and communications agency Open Up has been supporting the intersectoral marketing organization "Valais/Wallis Promotion" in its media work since the beginning of 2015. The aim is to position Valais more clearly in German-speaking Switzerland through more active media work on the topics of industry, agriculture and tourism. As a cross-sector promotion company, Valais/Wallis Promotion promotes the intersectoral marketing of tourism, agriculture, industry and trade as well as the development of Valais as a canton with strong value creation. open up advises the organization on its ongoing communication activities and supports it in its active media work with a particular focus on German-speaking Switzerland.

The current conditions in particular confirm the priority focus of the canton of Valais on the Swiss market. According to an image study, around half of the Swiss population has rarely or never visited Valais. With more active communication, the unknown sides of Valais should also be increasingly brought to the fore - with exciting personalities and surprising stories and backgrounds.

 

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Five-star now has Manor in its portfolio

Basel-based full-service agency Fünfstern has won the pitch for the creative implementation of Manor Switzerland's EVP (Employer Value Proposition). In a multi-stage presentation, the agency prevailed over three other competitors and will creatively stage Manor's HR marketing communication from April 1, 2015.
 

In addition to internal PR and marketing activities, a trade fair stand and job advertisements, the main task of the pitch was to develop a career website as the main, central medium. Fünfstern was able to prevail over the competition and impressed in all areas in a multi-stage presentation: Concept, design, text and heavyweight: new media. The concept relies heavily on cross-media networking of the various media. For example, the new employee magazine can be supplemented with a filmed interview on the careers website. At the center of the creative concept are the employees, who embody the face of Manor for customers. All within the framework of the existing corporate design - and yet fresh, lively and stylish, as befits "good" consumer goods marketing.

 

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Croatia tourism books Grayling

The Croatian National Tourist Board has chosen Grayling as its international PR partner and commissioned the communications experts to position the travel destination in eleven markets. Specifically, the aim is to increase the number of visitors - especially in the early and late season - and to increase per capita tourist spending in the country. Grayling in Germany will take on the role of lead agency for the account, as the country represents the most important market for Croatia. In addition to Germany, the account also includes the markets of Switzerland, Austria, the UK, France, Italy, Sweden, Norway, the Netherlands, Poland and the USA - with a focus on New York.

Grayling has already worked successfully for Croatia in the past. The international PR network coordinated the "Welcome Croatia" campaign in 2013, which accompanied Croatia's accession to the EU.

Adidas Switzerland now runs together with Statement

The Zurich agency for brand and consumer activation Statement supports Adidas Switzerland in the launch year of the new Boost models in the running category. The agency is responsible for building an urban running community. First implementations are already planned from spring 2015. "We chose Statement as additional reinforcement because the agency showed us creative and complementary ways and possibilities to the already planned classic communication," says Guido Mazzolani, Brand Marketing/PR Manager of Adidas Sport, Market Central.

 

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Open Up communicates for Sectoral Asset Management

The PR and communications agency Open Up convinced the managers of Sectoral Asset Management, a company specializing in the management of investment strategies in the healthcare sector, as part of an agency evaluation. The company, which recently expanded its presence in Switzerland, focuses exclusively on healthcare investments. In order to achieve the targeted growth, communications in Europe will be strengthened. The aim is to raise awareness of the Canadian-Swiss company and to convince potential investors of the approach and potential of healthcare investments. Open Up has been engaged for this purpose.

The contract covers the management of communications activities in Germany, the UK and Switzerland. While media relations outside Switzerland are implemented by partner agencies, the Zurich agency is responsible for public relations in Switzerland. This involves, among other things, the media accompaniment of roadshows and the coverage of the topic via interviews and specialist articles. In addition to media relations, Sectoral Asset Management is launching an international advertising campaign, which is being developed and implemented by the Swiss advertising agency Blue Spirit. This will be launched in March 2015.

 

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Wirz Wietlisbach Dialog smokes Winston in the future

Wirz Wietlisbach Dialog has just won an interesting account. With Winston from Japan Tobacco International (JTI), the company will in future be advertising a cigarette brand that is one of the top brands in this market in Switzerland.

The collaboration is the result of a one-stage pitch, which the dialog experts from Uetlibergstrasse won last year. The fact that Wirz Wietlisbach Dialog is only now announcing the New Business success is due to the fact that the agency wanted to produce concrete results first.

These results include, among others, the launch for the line extension "Winston Authentic" and the activation campaign "Blue Lights Igloo Nights". What both campaigns have in common is that they were conceived and implemented in a channel-neutral manner. In addition to personalized online and offline measures, all POS advertising materials were created by the performance advertisers within the Wirz Group.

 

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Jung von Matt/PR now supports Accor Hotels Switzerland

Jung von Matt/Public Relations is now in charge of Accor Hotellerie Schweiz with 56 hotels of the brands Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio City Aparthotel, ibis, ibis Styles and ibis budget. The agency prevailed over its competitors in a multi-stage process. The scope of work includes brand PR and influencer marketing measures in addition to classic corporate communications. In addition, the team provides interdisciplinary consulting support in all areas of marketing communications. "With Jung von Matt/Public Relations, we have found the creative and interdisciplinary partner that matches our ideas of contemporary brand PR," explains Christophe Julliard, Director of Sales, Distribution, Marketing and Digital Strategy at Accor Switzerland.

PHD Switzerland becomes media agency of Jumbo-Markt

The evaluation process regarding the future Jumbo media agency has been completed: Jumbo-Markt will work with PHD Switzerland with immediate effect. PHD will thus take over media support for the number two in Swiss DIY markets. The agency prevailed over several competitors.

 

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Flowcube: Customer growth with Teva and Apliqo

Flowcube Communications can start the new year with two mandate wins from different industries. In a pitch presentation, the PR agency prevailed over other competitors and has been responsible for the public relations activities of the American brand Teva in Switzerland since the beginning of February. Teva has been a global leader in outdoor footwear for more than 25 years and is now also conquering the fashion lifestyle segment. Flowcube is responsible for product PR, media relations and press office support. The mandate for business software developer and marketer Apliqo includes management consulting, corporate communications and product PR.

 

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KSP gets off to a sporty start in the new year

At the beginning of the year, KSP Krieg Schlupp Partner is pleased to welcome two new clients from the sports or outdoor sector. The first is Stöckli, the traditional Swiss ski and bike manufacturer. Marc Gläser, Stöckli's new CEO, will work with KSP as a partner to sharpen the brand positioning in the long term. In addition to classic tasks, there will be many digital and social media and community projects for the agency. Second, Vaude, the globally active outdoor outfitter from Germany. KSP is also sharpening the brand positioning for Vaude in the long term, especially with regard to Vaude's pioneering role in sustainability. In addition, there are various projects across the entire communications spectrum, from sponsoring and POS to editorial and social media to packaging and sustainability reporting. Both new clients perfectly complement KSP's client portfolio with its focus on Swissness and sustainability.

 

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New PR budgets for 360 Brand Connection

The sports and lifestyle brands Peak Performance and Goldwin now entrust their public relations to 360 Brand Connection, the PR agency Nahe near Zurich. The focus of the collaboration is to increase awareness and demand for the brands throughout the Swiss market. 360 Brand Connection is pleased to add more sports and lifestyle brands to its brand portfolio with these well-known brands. "This step fits perfectly into our strategy to play our core competencies even better and to use synergies from sports and fashion," says Pirmin Oklé, owner and consultant of the PR agency.

 

Jung von Matt/PR now looks after Turkey Tourism

Jung von Matt/Public Relations is now responsible for the external communication of the Culture and Tourism Office Turkey in Switzerland. The mandate includes media relations and events as well as the development of a country-specific social media strategy and influencer management. "With Jung von Matt/Public Relations, we can count on a creative PR team that is used to working in an interdisciplinary way without losing sight of the brand strategy," says Hilal Demirel, Director Culture and Tourism Office Turkey, explaining the agency's choice.

 

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Walder,Werber: Stilhaus becomes new customer

With a consistent, holistic and original concept, Walder,Werber prevailed in the pitch and will promote Stilhaus with a new image campaign starting in spring. Stilhaus in Rothrist is Switzerland's largest shopping center for building, living, gardening and design. A world of experience for visitors interested in design, it brings together selected manufacturers and retailers under one roof. As a first measure, eye-catching image posters are planned to attract customers from all over Switzerland to Stilhaus.

 

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Business4you is new main agency of Stars of Sounds

The Biel-based marketing agency Business4you took over all marketing tasks for Stars of Sounds from Lyss at the beginning of December 2014. These range from a guerrilla poster campaign to a new key visual and sponsorship concept. The decisive factor for choosing Business4you was that the marketing agency offers all marketing disciplines from one source and has profound competences in the areas of project management, communication, creation and online marketing. The first measure for Stars of Sounds was already implemented by Business4you on the first weekend of December 2014 in a night-and-fog action: A guerrilla billboard at the Christmas market in Aarberg, with which the limited number of reduced Christmas tickets was pointed out. For this purpose, a web banner with the happy Christmas message was placed on the website, which was redesigned and updated in a very short time - just in time for the start of advance sales on December 10, 2014. In addition, Business4you developed a new key visual.

 

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Hilti agrees cooperation with Martin et Karczinski

As the first project of the collaboration with Hilti, Daniel Zehntner and his new agency Martin et Karczinski are designing the 2014 corporate report. "Hilti is a great technology brand with a lot of charisma. Designing corporate reporting in the spirit of this brand is a fascinating task," says Daniel Zehntner, Managing Director of Martin et Karczinski in Zurich. Three months after its founding, the agency is already serving several Swiss clients in naming, brand positioning and corporate reporting. The team in Zurich is also involved in strategic consulting for the international projects for Lufthansa and Kuka, which are managed by Martin et Karczinski in Munich. For the development of the Hilti corporate report, Daniel Zehntner's agency can build on its many years of experience, having already designed more than 200 annual reports and being a co-initiator of the successful Annual Report Symposium.

 

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Dentsu Aegis Network: Into the new year with lots of good news

Lego and Burger King, Triumph and C&A, Goretex and British Airways... What reads like a list of Christmas presents and festive delights is now part of the work program at Dentsu Aegis Network Switzerland in 2015. As well as a number of other new customers for an active, healthy and happy year: Mastercard and Iberia, Watson and Paterson Entertainment, Codornu and Pandora, Flumicil and Dolo Specifen by Zabon, Microsoft and Xing, and Elite Partner Mediation.

As CEO Christof Kaufmann emphasizes, "the newcomers are not coming at the expense of the loyal ones": "Now that we have ensured the continuous quality of support for all existing customers in all respects and systematically expanded capacity, we can add a little more with a clear conscience."

 

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Werbeweischer and Pathé agree on new partnership

Werbeweischer and the Swiss cinema operator Pathé have agreed on a new and long-term partnership. The collaboration between the two companies will begin in 2018.

"The cooperation with Pathé sets a strong accent and new weights in the Swiss cinema advertising market in the medium term. After a very successful start in 2013, WerbeWeischer has introduced far-reaching new concepts and modernizations for cinema advertising in Switzerland. The contract with Pathé is an important milestone in this development," says a delighted Florian Weischer, Chairman of WerbeWeischer. And Nils Schilling, Managing Director Werbeweischer Switzerland, emphasizes: "We share a great passion for cinema with Pathé - this is the best prerequisite for successful joint work."

Pathé is one of Europe's leading cinema operators. In 2012, the company generated sales of around 850 million euros with around 3'800 employees in Switzerland, France and the Netherlands. In Switzerland, Pathé is the leading cinema operator with a market share of around 25 percent - with top-modern cinemas with large audiences in Dietlikon, Bern, Basel, Lausanne and Geneva.

 

Havas is the new lead advertising agency for Switzerland Tourism

After around ten years, Switzerland Tourism (ST) has made a change to its lead advertising agency: Havas Worldwide Zurich/Geneva will shape ST's advertising presence from January 1, 2015. In 2005, ST teamed up with the Zurich agency Spillmann/Felser/Leo Burnett (later Leo Burnett Switzerland), which until then had been responsible for the central advertising campaigns. With the aim of dynamizing its advertising presence, ST carried out an agency pitch in the fall of 2014 in accordance with the ordinance on public procurement VöB, which is binding for ST.

ST chose the agency Havas Worldwide Zurich/Geneva, with offices in Zurich and Geneva, which will shape ST's communication and advertising strategy from the beginning of 2015. The decisive factors in the choice were Havas Worldwide's international expertise and the creative concept presented in the pitch, which differentiates and surprises.

The first ST campaign for which Havas Worldwide Zurich/Geneva will be responsible for the first time will be the winter campaign 2015/2016.

 

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Leo Burnett Switzerland: new on the road with Walder shoes.

The traditional and renowned Schuhhaus Walder AG has its new advertising presence developed by Leo Burnett Switzerland. With 46 specialty stores in the footwear and accessories sector and over 400 employees, Schuhhaus Walder is one of the largest shoe stores in Switzerland and, with Walder Junior, is a leader in the children's footwear sector. The Swiss family business based in Brüttisellen is now run by the sixth generation of Walder and celebrated its 140th anniversary in 2014. The joy is great on both sides. The first works will be on display in spring 2015.

 

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Walker carpenters on new stage for Swiss Music Awards

On February 27, 2015, the 8th Swiss Music Awards will take place in Zurich's Hallenstadion. Already set, in addition to the show act of Fanta 4, is the Walker advertising agency. The Zurich creatives have been entrusted by the Press Play association with the overall concept and brand presence. The first sounds will already be heard in a few weeks.

 

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Ogilvy works new for Jacob Holm & Sons

Advertising agency Ogilvy & Mather is delighted to have won a new client from Jacob Holm & Sons AG, one of the world's leading manufacturers of fabric-reinforced nonwovens. The agency was commissioned to develop a new, global brand identity. The first results will be seen in spring 2015.

 

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BSSM puts a new stamp on Stampa

Stampa & Partners relies on the expertise of the BSSM advertising agency in the field of corporate design. Following extensive restructuring, the internationally active consulting company needs a completely new image. Furthermore, the Basel-based advertisers are developing new communication tools for the company's specialized enterprise performance management services. Stampa & Partners is headquartered in Zug and has consulting teams in Geneva, Paris, Vienna and Düsseldorf.

 

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Kilian Gasser with new tasks

Kilian Gasser Medienvermarktung, based in Altdorf UR, has changed its mandate structure. After 5 years of successful collaboration, Kilian Gasser has relinquished the marketing mandate for the magazine of Pro Senectute Switzerland, Zeitlupe, as of December 31, 2014. The reason for this is his election to the municipal council (executive) of Altdorf, the capital of Uri, which requires additional work. Since 1.1.2015, Kilian Gasser has been devoting himself to the new tasks in his place of residence as an SP representative with a 30-percent workload, where he is responsible for the "Culture" and "Youth/Education" departments.

In the publishing sector, Kilian Gasser continues to manage the marketing mandates for the titles Die Zeit (Swiss edition of the German quality newspaper), Wohnen (member magazine of the Swiss Association of Housing Cooperatives) and Links (member newspaper of the Swiss Social Democratic Party). In addition, Kilian Gasser Medienvermarktung acts as the office for the advertising combination Ökopool, which is currently being realigned.

 

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Amnesty International now prints at Stämpfli

Since the beginning of the year, Amnesty International Switzerland has relied on the services of Stämpfli for the production of its specialist and member magazine. Amnesty International's cooperation with Stämpfli includes printing and lettershop of the quarterly Amnesty Magazine. The aim of the magazine is to inform members and the Swiss public about human rights violations worldwide and in Switzerland.

For Amnesty International, the decisive factors for the new collaboration were the cost-justified, professional services offered as well as Stämpfli's broad experience with similar clients in the nonprofit sector.

 

BSSM with even more spirit in the portfolio

BSSM now manages the Vecchia Romagna brand. The know-how in dealing with the Swiss guidelines for alcohol advertising and the industry experience persuaded Haecky Import AG to let BSSM advertise the Italian brandy. Vecchia Romagna is the number 1 brandy in Italy and the most popular brandy in Switzerland. The noble brandy from Bologna is new to the Reinach-based trading company's range and is to be given a new look off- and on-trade. The first results will be seen in spring 2015.

 

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Primcom takes over PR mandate for Costa Cruises

Zurich-based agency Primcom has been awarded the mandate for Costa Cruises' public relations activities. The cooperation starts immediately and includes the handling of the German as well as the French-speaking Swiss market. PrimCom supports and accompanies the implementation of the company's communication strategy and is responsible for national media relations. The Italian shipping company has its own sales organization in Switzerland, based in Zurich. General Manager has been Mary Stefanizzi since December 1, 2014. Costa Cruises currently has a total of 15 ships. Costa Diadema, the newest member, joined the fleet in October 2014. The new Costa flagship has 1862 cabins and in its first season cruises year-round from Savona in the western Mediterranean.

 

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Zürichsee Werbe AG now markets Tec21, Tracés, Archi

As of January 2015, Zürichsee Werbe AG, a subsidiary of Zürichsee Medien, will market the products of Verlags-AG der akademischen technischen Vereine: the three architecture and engineering journals Tec21 (German), Tracés (French), Archi (Italian), as well as their joint website Espazium.ch. Publishing Director Katharina Schober is very pleased about the new collaboration: "Zürichsee Werbe AG has many years of experience in marketing trade and specialty magazines. As a new and exclusive partner, it will bring a breath of fresh air to our business, but without changing the tried and true."

Zürichsee Werbe AG is one of the most important players in advertising marketing for trade and special media. It manages over 40 titles in the print and online sectors. With the acquisition of Verlags-AG's media, Zürichsee Werbe AG is expanding its portfolio to include three more relevant trade magazines from the construction and housing segment in Switzerland and internationally. The three sister trade magazines Tec21, Tracés and Archi are the official organs of the Swiss Society of Engineers and Architects SIA. They address architects, engineers, developers, planners, investors, project managers and public administrations throughout Switzerland and beyond its borders. The trilingual website Espazium.ch is an independent product of the publishing company. In addition to the content of the trade journals, it publishes additional online content and thus optimally links the digital and printed information.

 

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Goldbach Media markets French channel 6ter

The French free TV station 6ter will be broadcast with its own Swiss advertising window from January 1, 2015, and will be marketed by Goldbach Media. 6ter can be received digitally on Netplus and UPC Cablecom at the national broadcast launch and broadcasts its program in HD quality. The channel is broadcast in HD quality and its distribution is being steadily expanded. Caroline Schöfer, Managing Director 6ter: "We are delighted that 6ter is also being launched in Switzerland just two years after its launch and is developing accordingly. For 2015, we have many new additions to the program with exclusive series, new in-house productions as well as many well-known blockbusters, fiction and documentaries for the whole family."

Alexander Duphorn, CEO Goldbach Media, is pleased to strengthen the channel offering in French-speaking Switzerland with the new channel 6ter: "The French TV market has experienced a major commercial upswing in recent years. 6ter has already become the No. 1 HD channel in France via digital terrestrial reception (DVB-T) among the target groups HHF 20-49 years and people 25-34 years, just two years after the channel's launch, and its family-oriented programming is a great addition to our French portfolio."

 

Fine blend: Havas Worldwide Zurich now advertises for Twinings

The history-steeped tea brand Twinings of London is to realign itself: with immediate effect, it will be advised and managed by Havas Worldwide Zurich. A new brand direction and strategy will be developed, and new campaigns will be developed and implemented.

 

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Matter Gretener Lesch: New customer with Avia

After a multi-stage pitch, Avia - the association of independent Swiss importers of petroleum products - has a new communications agency: Matter Gretener Lesch. The nudge agency scored with a convincing strategy and attention-grabbing creative implementations. The first works promoting Switzerland's densest network of gas stations will soon be on display.

 

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In Flagranti rushes healthy and safe into the new year

Even before Christmas, In Flagranti looks back on a successful 2014 and starts the new year optimistically with three new budget wins. The traditional Bernese Oberland brewery Rugenbräu and the Lucerne Cantonal Hospital are now relying on In Flagranti's focus on nutrition and health. And Baloise, with Basler Versicherungen and Baloise Bank SoBa, is now also relying on the "Services" theme focus. New solutions in the areas of dialog, advertising, design and corporate publishing will be created for these Swiss brands in 2015. The first works will be on display at the beginning of 2015. In Flagranti promises even more new things as early as January.

 

Mandate gains at PRfact

PRfact is pleased to announce new client mandates in the fields of cosmetics, fashion, jewelry as well as high-end home appliances. The Zurich-based PR agency's new clients include Dutch beauty brand Rituals Cosmetics, Danish fashion label Ilse Jacobsen, Swiss goldsmith Obsession, and BSH Hausgeräte, the Swiss branch of BSH Bosch und Siemens Hausgeräte, which includes high-end manufacturer of built-in kitchen appliances Gaggenau.

 

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Scout24 hires Scholtysik & Partner also for Anibis.ch

With over 600,000 current advertisements, Anibis.ch is the largest Swiss online portal for classified ads of all kinds. The portal is basically free of charge and generates revenue through premium advertisements and through advertising. Scholtysik & Partner supports Anibis.ch in questions of brand management and positioning. Anibis.ch belongs to Scout24 Switzerland. Scholtysik & Partner already manages the brands AutoScout24 and ImmoScout24.

 

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For the Globe magazine, ETH relies on Crafft

Starting in 2015, the Crafft agency will take over the design of ETH Zurich's Globe magazine. Michael Rütti, Creative Director of the Zurich-based company, summarizes the new concept as follows: "ETH stands for innovation, pioneering spirit, creativity and internationality. This should also be reflected in its magazine." Crafft is approaching readers at eye level, reflecting their knowledge and intellect, and designing a magazine that fits ETH. Michael Rütti's shorthand for the magazine: "Strong images, unconventional infographics, varied layouts."

"Globe" is the magazine of ETH Zurich and ETH Alumni. It is published four times a year in German and English, has a good 50 pages and a circulation of 25,500 copies. Crafft already designed the university magazine from 1997 to 2011, when it was still called "ETH Globe". And exciting points of contact can also be found in the recently published book "Zür- cher Pioniergeist", for whose design Crafft is responsible: Many of the "personalities with ideas" portrayed in the book spent a few years at the Poly and would today belong to the target audience of the "Globe".

 

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Translation-Probst newly translates for the Association of Master Builders

The Swiss Association of Master Builders (SBV) is the nationwide professional, economic and employer organization of companies in the main construction trade. Its communications include a wide variety of texts such as media releases, annual reports, agreements, contracts and letters, which Translation-Probst has translated. As the target groups are very different and there is usually little time for translation, this work is particularly demanding. Martin A. Senn, the Vice Director and Head of Politics & Communication at the Swiss Association of Master Builders, says of Translation-Probst's services: "We are very satisfied with the quality of the translations and texts, and the orders are always delivered on time."

Sporty newcomer at Koch

The traditional golf tournament European Open returns after a five-year break. As the second largest tournament in Germany, the licensing rights were acquired by 4Sports&Entertainment in Baar ZG. In a pitch with international participation, Koch was able to convince with a redesign of the brand and was awarded the contract for the overall communication. The development of the overall visual appearance as well as sponsor presentations are already in the implementation phase. In the coming months, the complete repertoire of print, web and motion design will follow, including event design on site. The European Open 2015 will take place in Bad Griesbach in September.

 

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Generic drug advertising with desirable side effects

Ogilvy & Mather is pleased to welcome Sandoz Pharmaceuticals, the generics division of Novartis, as a new client in the agency portfolio. First work will be seen in early 2015.

 

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Edelman Switzerland new PR agency for HKP Group

HKP Group, a management consultancy specializing in compensation, performance management and talent management, is repositioning itself in Switzerland as of January 1, 2015. As part of this realignment, it is changing PR agencies. Edelman is now responsible for HKP Group. "Together with the Edelman Switzerland team, we will communicate the new set-up of our Switzerland organization and continue to work on its successful positioning," says Thomas Müller, Head of Marketing & Communications International at HKP. "To this end, we will use media relations with clear target group communication to highlight our core topics in Switzerland."

 

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Schaerer and Partner: Everything for your life's dream

The Baden-based full-service agency Schaerer und Partner is the new lead agency of the Bauarena in Volketswil. As a year-round exhibition, the Bauarena is a source of inspiration, information and supply for all topics related to building and living. More than 200 renowned suppliers and brands help builders to realize their life's dream on 20,000 square meters of exhibition space. In a pitch, Schaerer und Partner successfully prevailed against three other agencies. The first implementations with a focus on the areas of event, TV and online marketing will be on display from November 2014.

 

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Kurt Aeschbacher is now represented by Andreas & Conrad

The people management agency Andreas & Conrad signs one of the most popular and high-profile Swiss presenters. Andreas & Conrad will strategically accompany Kurt Aeschbacher and will take over the agency activities for moderation assignments with immediate effect.

KSP: Swisscom's new agency for sustainability issues

KSP Krieg Schlupp Partner is now working for Swisscom on a project basis. This is because KSP is particularly qualified for the communication of sustainability issues. In particular, the project "Communication of the Sustainability Goals 2020 internally and externally" is worth mentioning.

 

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Contcept with new mandates

Contcept Communication has taken over the PR work for four Coop centers: Center Eleven in Oerlikon, Center Dietlikon, Coopark Affoltern am Albis and Center Dielsdorf. Contcept is also pleased about further new mandates: For the 5-star organic hotel Stanglwirt in Tyrol, Contcept works as the Swiss press office. It is responsible for strategic media relations. Also for strategic media work and the function as press office the agency was mandated by the Swiss computer company Brentford. Contcept Communication also added the celebrated Berlin-based start-up Amorelie to its portfolio. Contcept is the Swiss press office and supports the company in media relations and live PR.

 

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Komet wins pitch at Migros Aare

The Migros Aare Cooperative owns more than 230 supermarkets, specialist stores and food outlets in the cantons of Aargau, Solothurn and Berne. In 2015, GMA is launching attractive promotional campaigns designed to appeal to existing and new customers. The aim of the campaign is to increase customer frequency and satisfaction. The high availability and the great variety of the Migros offer should be thematized. Komet presented various concepts and was able to convince with two proposals. The applications will be seen both in the stores themselves and on various advertising channels. The implementation will take place in 2015.

 

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Zeta is pleased to announce a new mandate: Trust Real Estate

Trust Immobilien is a renowned and experienced real estate company in Richterswil. Since 1991, it has been successfully conducting business with real estate on Lake Zurich. A personal and individual support of the customers is always in the center. The Zeta agency has now been commissioned with the development of various communication measures. The corporate design and the online presence are to be redesigned. The aim is to sharpen the profile of the Trust Immobilien brand and to convey the brand values in a credible way and make them tangible.

 

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Namics 13 wins account for Migros annual report

The digital communications agency Namics 13 secures the budget for the Migros annual report. The focus of the contract is the further development of the report, which has been published digitally since 2009. In the pitch, Namics 13 convinced the largest Swiss retailer with a storytelling concept focused on corporate strategy and prevailed against five renowned agencies. "Migros has regularly stood out with its annual reports in recent years. The further development is now intended to set a new standard in terms of online annual reports: With interactive storytelling, content and conceptual innovations and a clear focus on the relevant stakeholders, we make Migros' corporate vision of "living better every day" come alive," says Felix Widmaier, Head of Creation and Partner at Namics, about winning the account.

 

Lapp Kabel new on board at the airport agency

Lapp Kabel in Diessenhofen, a subsidiary of the German LAPP Group and has so far concentrated on the manufacture of cable glands under the Skintop brand. In the future, the Diessenhofen-based company would like to position itself as an injection molding competence center with internal customers - where competition is fierce - as well as on the market, thus expanding its market. For this purpose, Lapp Kabel engaged the agency at the airport, which first developed a sustainable brand and marketing concept in close cooperation with the customer. The first resulting measures will soon be on display.

 

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Gretz Communications: Perrelet new in the portfolio

 

Since September, the agency Gretz Communications has been in charge of the PR mandate for Switzerland of the traditional watch manufacturer Perrelet. Its founder Abraham-Louis Perrelets is the inventor of the automatic watch movement - his method, developed in 1777, has held its own to this day.

 

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BKW reinvents itself - actively supported by Process

For BKW, it is clear that if it wants to remain successful in the energy market in the long term, it must evolve from a traditional electricity group into an innovative energy service provider. The branding and design agency Process from Zurich was commissioned to make the "BKW" brand fit for this.

 

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Pressense: New cooperation with Zalando

The PR and marketing agency based in Küsnacht ZH is expanding its marketing portfolio. From now on, inserts can be booked with Pressense in Zalando Packages Switzerland. In Switzerland, between 3'500 to 5'000 parcels are sent daily. The customers are 75 percent female, shopping and Internet-savvy. They are between 25 and 49 years young and have a high household income. In addition to the young, female target group with high purchasing power, customers are also likely to be interested in the possibility of a large saleable volume.

 

Publicis: Heineken new in the portfolio

Heineken Switzerland is now relying on the services of Publicis to promote its traditional main brand Heineken. The agency at Stadelhofen prevailed over three competitors in an evaluation in August. The first results of this collaboration are expected to be seen in early 2015.

 

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Serviceplan is the new media agency of Swiss Marketing

Swiss Marketing has found a new partner for communications, media relations and public relations in Serviceplan Public Relations Suisse. Since September 1, the PR agency has also been in charge of Swiss Marketing's media office. Swiss Marketing and Serviceplan Public Relations Suisse have entered into a long-term partnership. As a first mandate, the Zurich PR agency will take over the function of the media office of Swiss Marketing, the professional association for marketing experts, as of September 1. Further mandates are planned.

Through the partnership, Swiss Marketing is externally expanding its competencies in the areas of communications, media relations and public relations. The close collaboration is initially planned for the next three years. Uwe Tännler, President of Swiss Marketing: "With this partnership, we want the association to continue to grow. We are pursuing internal and external growth targets, and in Serviceplan Public Relations we know that we have a competent and well-connected communications consultant and partner at our side."

 

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Bucher DTP wins pitch for the Feldbreite quarter, Emmen

The advertising agency Bucher DTP from Nidwalden was awarded the contract by Redinvest Immobilien Luzern for the conception and realization as well as for accompanying cross-media measures of the building sites "Fratello & Sorella", which will be built on the future quarter Feldbreite in the municipality of Emmen LU. Bucher DTP prevailed in a multi-stage competitive presentation for the real estate project. First works will be seen in the first quarter of 2015.

 

Autoricardo.ch new on board with the agency at the airport

Autoricardo.ch is the second largest online platform in the Swiss car trade, with 100'000 vehicles listed and 40'000 accessory items. After an in-depth agency evaluation, Autoricardo.ch has checked in with the airport agency for a new B2B campaign. The first measures from this will be seen shortly.

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TBWA\Zurich: Pitch win for Deindeal

With the pitch win for Deindeal, the agency TBWA/Zurich puts its next client in the spotlight. The agency prevailed over two competitors. The result will be a campaign that will go on-air with three TV spots in fall/winter 2014.

 

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OMD Switzerland wins Jobcloud

Within the scope of a comprehensive agency evaluation, OMD Switzerland was able to successfully assert itself and convince Jobcloud with the two main brands Jobs.ch and Jobup.ch. Decisive factors included the agency's locally based media consulting expertise and digital service portfolio. The mandate starts immediately and includes communication across all relevant target group touchpoints and will include a comprehensive, integrated digital presence in addition to the classic media genres.

Jobcloud is managed in OMD's "North" unit under the leadership of Managing Director Markus Bettler, Digital Strategy Director Patrik Rauch and Account Director Helen Seligmann.

 

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Kernbrand goes online with new customers

St. Gallen-based brand agency Kernbrand is looking forward to working with three new clients. Fit im Job, based in Winterthur, launches its new tool "My Change" for workplace health promotion in the second half of the year. Kernbrand was commissioned to co-develop the launch campaign, as well as to provide conceptual and instrumental support from marketing to communication.

The Gossau-based company Signvision has also opted for Kernbrand. Signvision specializes in lettering, sun protection and safety films as well as car design. Kernbrand is now responsible for the conception, design and realization of a website as well as a newsletter. New will be, for example, a website section "News", which will be linked to from the newsletter.

The third new customer is the practice Dres. Frank in St. Georgen/St. Gallen. A new website is being created for the established family doctor's practice and, in the course of this, the entire practice presence is being discreetly modernized.

BSSM with new mandates

BSSM is pleased to announce two new mandates. The Foundation for Health and Nature has commissioned the agency to develop all communication measures from the CD to the website. The foundation promotes projects that guarantee a long-term beneficial effect on people, nature and the environment. The focus of the private foundation's commitment is the well-being of children. It also supports projects in the fields of medicine, mountain aid, nature and fishing. The Foundation for Health is based in Basel. It was established in 2013 and is governed by Swiss law.

BSSM has developed various B2B measures for Qontis, the first independent personal finance manager (PFM) in Switzerland. The web-based financial management system from Qontis provides customers with a detailed overview of their income and expenditure in a matter of seconds. Thanks to the simple and intuitive handling of the PFM, several accounts can be linked with just a few clicks. Qontis was founded by the media company NZZ, the technology supplier Crealogix and an experienced management team consisting of Christian Bieri (CEO), Nils Reimelt (CMO) and Walter Meister (VR).

 

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Startbahnwest and Quade & Zurfluh win mandate from the SFOE

 
In March 2014, the Swiss Federal Office of Energy (SFOE) launched a nationwide tender entitled "Marketing concept and implementation for the promotion of energy-efficient vehicles". The bidding consortium Startbahnwest and Quade & Zurfluh were able to secure the budget in a two-stage process, which will extend over a period of three years. The first works can be seen in 2015.

 

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Eclat takes off with Zurich Airport

Switzerland's most important transportation and meeting hub - Zurich Airport - put its 2014 annual report out to tender and chose Eclat following a pitch. The annual report has established itself as a valuable brand management tool. With a fresh design and new image concept, the corporate values of Flughafen Zürich AG are conveyed emotionally in print and online media.

 

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Trendcommerce receives major order for Cumulus mailing from Migros

Trendcommerce wins another major project and will process the bimonthly Cumulus mailing for Migros in future. Well-known customers such as Raiffeisen have already placed their trust in Trendcommerce to handle the printing and mailing of their customers' account statements, and now Migros is also relying on the St. Gallen-based SME. Every two months, Cumulus participants receive their current personal account statement by post. The mailing includes additional discount coupons that are specifically tailored to the customer's interests. In addition to the clear track record, the most important reasons for awarding the contract were security, efficiency and the wide range of customization options at the modern printing center in Gossau (SG).

 

After an agency evaluation, the revolutionary online newspaper Watson has chosen WIRZ as its communications partner.
"Watson is a modern client, with courage and verve and thus fits well with our motivated team." Thomas Städeli, CEO of WIRZ Werbung, is pleased. The first works will already be on display in the summer.

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Translation Probst new partner of Switzerland Tourism

Translations-Probst has been a member of Switzerland Tourism since July 1, 2014. Both sides benefit from this membership: Accurate texts are essential for Swiss tourism professionals, while the translation service provider has been active in the field of marketing and tourism for several years.

 

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New tourism mandate for Franz & René: Vaud Région

After a pitch, the bilingual agency franz&rené wins the new mandate from Vaud Région (Vaud Region) for its winter campaign. The national campaign is scheduled for three years and will be discoverable from the end of October 2014.

 

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Aroma: New event partner for the BMW Group

BMW (Schweiz) AG, which unites well-known brands such as BMW, BMW Motorrad and MINI under its umbrella, is relying on Aroma as its creative agency and partner for event logistics for the next three years. The agency for three-dimensional communication was able to prevail over several agencies in a call for tenders and has already implemented assignments for the BMW Group, including the brand presence of Mini at the Snowpenair on the Kleine Scheidegg, the Mini Pool Festival in Winterthur or a BMW Sales Training.

 

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Cactus: Pitch win around web platform Kulturvermittliung Ostschweiz

Under the name "kklick - Kulturvermittlung Ostschweiz" the cantons of St.Gallen, Appenzell Ausserrhoden and Thurgau create for the first time a joint online platform for the promotion of culture in schools. kklick offers numerous current offers from all cultural sectors and facilitates the exchange between teachers and cultural professionals. For the realization of a powerful web solution, a multi-stage pitch was conducted in advance, which neuwerk interactive and Cactus won. The first test phase is scheduled for fall 2014.

 

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Easyjet lands with Agence Trio

Fasten your seatbelts - the launch to a new mandate destination will take place in a few moments. After successfully winning the pitch, Trio will pilot easyJet's national communication in the future. Image campaigns and destinations: the mandate promises the highest flying heights! The focus will be on the Geneva and Basel hubs. But not only - the neighboring countries will also be approached with the communication. On the radar is the "Generation easyJet" - and that promises spontaneous, innovative messages. The B2B target is not left behind on the tarmac. A wide variety of campaigns are designed to draw attention to the easyJet offers for business passengers. Our creative and strategy crew is already in the preparations for the first phase of the campaign ... To be discovered this summer, all over Switzerland!

Erdmannpeisker now enjoys with Wernli

Another traditional Swiss brand opts for the Biel agency.
In the future, erdmannpeisker will probably serve Guetzli with coffee more often. From 2015, the Biel-based agency will be responsible for the entire advertising presence of biscuit manufacturer Wernli from Trimbach. At erdmannpeisker, they are pleased to be able to offer food expertise alongside
Dar-Vida, Rivella, Michel and Hero.
The first works will be on display in the first quarter of 2015.

 

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Scotti celebrates Christmas with Manor

The Zurich advertising agency Scotti was awarded the contract by Manor for the conception and realization of the toy catalog for Christmas 2014. As well as for accompanying cross-media measures. Scotti prevailed in a multi-stage competitive presentation for the project. The campaign will appear throughout Switzerland in mid-October.

 

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Republica: Successful Spitex pitch

The Bernese agency for 360° communication convinced in the competitive presentation at the Spitex Verband Kanton Bern and won the contract for the marketing campaign 2014/15. The Spitex Association of the Canton of Bern is the umbrella organization for 53 public and non-profit Spitex organizations in the Canton of Bern and is a member of the Swiss Spitex Association. The future campaign is to focus more on the inside and address customers and referrers (doctors, hospitals). The implementation of the first measures is planned for September 2014.

 

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Future Connection wins new customers

With the Zurich City Police and South Pole Carbon, the Zurich communications agency Future Connection adds two new names to its client list. The decisive factor for winning the pitches was not only the communication understanding for the respective target market, but also the many years of experience in linking business-relevant web and print measures.

As of now, Future Connection supports the Zurich City Police in the area of police prevention. Various communication tools and training materials are currently in the design phase. South Pole Carbon has been committed to global climate protection for eight years. With pioneering projects spanning the globe, the Swiss company actively contributes to sustainable development. In close cooperation with Future Connection, South Pole Carbon is sharpening its positioning and developing effective measures based on it.

 

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The House Agency wins pitch and is Green.ch's new lead agency

The House Agency has won the pitch for the communications budget of Green.ch against several competitors and is thus the new lead agency of the renowned ICT service provider. In addition to the conception, creation and realization of all off- and online measures, The House Agency is now also responsible for the complete media management of Green.ch. "The House Agency convinced us with its sustainable cross-media concept and its cross-channel thinking," says Franz Grüter, CEO Green.ch, about the decision. First assignment for the Zurich agency: the launch campaign to promote Green Cloud Services.

 

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Andreas & Conrad signs four new personalities

New to the people management agency are Fabienne Heyne, Joël von Mutzenbecher, Nicole Simmen and Tama Vakeesan. Andreas & Conrad will provide strategic support for the four celebrities, develop concepts for their presence in the media and take over the agency work for moderation assignments and testimonial engagements.

Fabienne Heyne: The presenter and actress has already hosted major TV formats on various stations such as SRF, Pro7 Switzerland or Viva/MTV Switzerland. Currently, the Graubünden native is playing the Countess in the play "Der Rehbock", which can be seen at the Freilichtspiele in Chur from July 24, 2014.

Joël von Mutzenbecher: Another newcomer to Andreas & Conrad is presenter, actor and comedian Joël von Mutzenbecher. With his latest solo program "Multitalentfrei," the Basel native has put an exclamation mark on the Swiss comedy scene. Joël von Mutzenbecher became known through moderation assignments on stations such as SRF, Pro7 Switzerland and Radio Energy.

Nicole Simmen: The presenter, journalist and author is now also under contract with the management agency Andreas & Conrad. Nicole Simmen has already hosted various shows on channels such as SRF, TV3 or Tele 1. In addition, the popular event presenter is editor of various entertainment formats at the TV station SRF.

Tama Vakeesan: The coveted face of youth channel Joiz, Tama Vakeesan, is now also part of the A&C family. The presenter from Langenthal has made a name for herself throughout Switzerland in a short time. On Joiz, she guides viewers through shows like "Living Room" and "Coffee + Charts" in a charming and witty manner.

 

FOPH awards mandate for tobacco prevention campaign to Havas

The pitch for the mandate of the SmokeFree campaign 2014-2017 has been decided. After a two-stage, selective tendering process, the Havas agency has been awarded the mandate. As part of the project "Partner Campaign National Tobacco Program (NPT)", the Federal Office of Public Health (FOPH) is launching a new national tobacco prevention campaign under the umbrella brand "Smoke Free" together with representatives of cantons and NGOs. The campaign is to be present in the public eye for three years. The campaign is scheduled to start at the end of 2014.

 

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Scout24 Switzerland chooses Scholtysik & Partner as branding agency

The Zurich branding and design agency Scholtysik & Partner prevails in an agency evaluation and from now on supports the marketing of Scout24 Switzerland in questions of strategic brand management and positioning. The focus is on AutoScout24 and ImmoScout24, the leading Swiss online marketplaces in the automotive and real estate sectors and also the best-known brands of Scout24 Switzerland, a wholly owned subsidiary of Ringier Digital. Ringier Digital is a business unit of Ringier and combines digital competencies under one roof. With over 700 employees, Ringier Digital manages major Swiss online marketplaces, operates e-commerce platforms and offers integral marketing solutions at regional and national level.

 

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BSSM new with annual report from Crealogix

The Crealogix Group awards the mandate for the annual report to BSSM. The international software house, headquartered in Zurich, is leveraging the Basel-based agency's experience in the conception and implementation of cross-media financial publications. Crealogix is one of the leading software houses in Europe for digital banking. The growing demand for its solutions and its success outside its home market have prompted the Swiss company to push ahead with the internationalization of the group. Founded in 1996, the company currently employs around 250 people at five locations in Switzerland and Germany. In addition to its core business of "digital banking", the software company also offers solutions for e-payment and education. Crealogix shares are traded on the SIX Swiss Exchange.

 

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IN Communication with new mandate: Holmes Place

In September 1999, Europe's first Holmes Place Lifestyle Clubs opened in Zurich, Oberrieden, Geneva and Lausanne. In addition to saunas, steam baths, whirlpools, pools and spacious relaxation areas, they offer a wide range of beauty and wellness treatments. In 2013, another club opened at the Crowne Plaza hotel. Holmes Place Switzerland is celebrating its 15th anniversary this year. For this reason, new equipment is being purchased in stages in Zurich and Oberrieden, for example, and various renovations and anniversary promotions are being carried out. IN Communication provides support in the areas of media and public relations, social media, reputation and event management.

 

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Grayling supports from now on the communication of Microsoft

Grayling Switzerland has won a new exciting mandate with the Corporate Communications for Microsoft. In a selection process, the agency was able to prevail over various competitors. From now on, the agency is responsible for the corporate communication as well as the various product launches. Barbara Josef, responsible for corporate PR and media spokesperson at Microsoft, is delighted about the collaboration: "As a technology company, we need an agency that is just as dynamic and agile as we are and also brings in the necessary foresight - with Grayling, we have found the perfect partner to accompany us and take us forward."

Bettina Gebhardt, Managing Director of Grayling Switzerland: "We are proud to be able to advise Microsoft in Switzerland. The fact that the company has chosen us as its agency partner is proof of our corporate and product expertise in the Swiss market and especially in the technology environment."

 

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Gryps.ch gets support from Open Up

The PR and communications agency Open Up has been supporting the offer portal Gryps.ch in its media work since spring 2014. After Open Up accompanied the offer portal during its relaunch in March 2014, the cooperation for the planning and implementation of media relations will be continued. As an external media office, Open Up will henceforth support the offer portal Gryps in all aspects of media relations. Gaby Stäheli, member of the Gryps management, is looking forward to the cooperation: "With the expansion to private customers, the demands on media relations and PR also increased. With Open Up, we have found the perfect partner to help us meet these requirements".

 

Numerous new customers at Havas Digital Switzerland

Just five months after its launch, the newly established Digital Unit of Havas Worldwide Zurich can boast a client base of more than 15 customers. The work includes performance campaigns, microsites, customer loyalty programs, website relaunches and the first two digital POS projects based on iBeacon technology. Clients from Germany also benefit from the CRM know-how of the Swiss unit. For example, performance and Test drive campaigns realized for Peugeot Germany, among others, by the Swiss digital team in collaboration with Havas Worldwide Germany.

 

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Design department: pitch for Kieger won

The strategic alliance of the agency Abteilung für Gestaltung with Directrend Urs Obrist prevailed over three competitors in a pitch for the financial services provider Kieger. In the future, the alliance will be responsible for Kieger's entire cross-platform communications. According to the client, the decision was based on the fact that Kieger was not pushed into the corner of the "confusable" financial service providers, but rather demonstrated its independent appearance and performance by means of an unconventional way of thinking. The collaboration between the design department and Directrend Urs Obrist, which began intensively a good year ago, is thus yielding another fine success. The first work will be done on the website and can be seen in the summer of this year.

 

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SKO new on board with the agency at the airport

SKO, the Swiss competence center for executives, recently checked in with Agentur am Flughafen. The organization, which was founded in 1893 as the Werkmeister Association and has more than 12,000 members, commissioned the Agentur am Flughafen to develop a new brand strategy as well as targeted member retention and member recruitment concepts. The first measures from this will be seen shortly.

Wirz: Won pitch for major Migros Christmas campaign

In a prominent, multi-stage pitch, the agency from Üetlibergstrasse came out on top with an integrated approach across all media. Work on the unusual concept has already begun.

 

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WVC wins Koenig in pitch process

 

Koenig has invited for a pitch for its new brand appearance. WVC is allowed to accompany the brand with its cult products with immediate effect. Koenig offers with its grill world "Joie de vivre", "Passion" and "Discover" the right gas grill for every interested party. The three worlds correspond to the different design lines and price classes. The product range extends from designer professional gas grills to practical balcony grills. In addition to the grills, KOENIG offers a wide range of accessories such as tongs, grill brushes, grill gloves, turning shovels and much more. Parallel to the BBQ segment, Koenig offers household appliances for every situation in the "Electrical" segment. In addition to coffee makers, there are humidifiers, raclette and fondue machines, kettles, juice squeezers and much more.

The aim of the pitch in phase one was to redefine the packaging design for all products. On this basis, all communication tools such as the new website and brochures will be adapted. WVC was able to convince the jury with its packaging and color concept and won the pitch. Step by step, the individual communication measures are now being implemented.

 

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Aroma wins pitch for Luga presentation of the canton of Zurich

 

In spring 2015, the canton of Zurich has been invited to appear as a guest canton at the Lucerne Agricultural and Trade Exhibition Luga. The government council wants to use this opportunity to present Zurich at the Luga 2015 as a multifaceted, efficient and colorful canton. Aroma was commissioned with the conception, planning and realization of the overall appearance. The concept of Aroma convinced in a pitch of the State Chancellery of the Canton of Zurich. The Luga experience fair attracts around 120'000 visitors every year and offers a mix of entertainment, experience, sales and information. Zurich as a guest canton presents a special show on about 800m2 including various gastronomy businesses.

The garden designed by Aroma with flowers, berries and trees is a central part of Zurich's appearance and stands for recreation, leisure and pleasure and is thus intended to become a unique experience within the hustle and bustle of the trade fair. An eight-meter high wooden tower will offer views of landscapes and sights of the canton. Special attention will be paid to the aspect of sustainability. For this reason, cooperation is being sought with institutions in the field of vocational training and youth work. Among other things, apprentices from the canton of Zurich will be employed to build and maintain the garden.

 

Karling wins the Swiss farmers' pitch

The full service agency Karling was able to prevail over three well-known competitors in a competitive presentation by the Swiss Farmers' Union. The new campaign will be in use from 2015 and will play on numerous channels. The aim of the new appearance is to further increase the sympathy and acceptance of Swiss farmers. At the same time, the core services of farmers are to be made better known: near-natural production, maintaining animal welfare, caring for the landscape, protecting biodiversity and producing high-quality food.

Karling was launched a few weeks ago by Rolf Helfenstein and Daniel Serrano. Rolf Helfenstein was most recently head of consulting and partner at Jung von Matt/Limmat. Daniel Serrano was also at Jung von Matt as Art Director. He has already received numerous awards in 2014 - including gold at ADC and gold at Best of Swiss Web for the Pro Infirmis campaign.

 

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Panta Rhei new PR agency of Sanctuary Retreats

Effective immediately, Panta Rhei PR in Zurich and Freiburg im Breisgau will take over the PR mandate for Sanctuary Retreats in Switzerland, Germany and Austria. The English provider has an exclusive range of 13 first-class safari lodges and eight luxury ships around the world. Panta Rhei PR has been supporting Sanctuary Retreats in Switzerland, Germany and Austria since April. In doing so, the communications agency now represents the interests of the London-based luxury provider for media inquiries and public relations in the three German-speaking markets as well as in French-speaking Switzerland. "We are delighted to bring the Sanctuary Retreats brand, which has so far been established primarily among connoisseurs, closer to a wider audience. We have an exclusive collection of unique products in the most exotic places on the planet - from Galapagos to Botswana and Tanzania to Myanmar and on the Yangtze River. The German-speaking markets and French-speaking Switzerland are strategically very important for us," explains Marco Rosa, Senior Vice President Sales & Marketing Sanctuary Retreats.

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Swiss Association of Master Builders builds on Supertext

The Swiss Association of Master Builders, headquartered in Zurich and with offices in Lausanne and Bellinzona, has been in existence since 1897. It is the nationwide professional, economic and employers' organization for companies in the building construction and civil engineering sectors and related branches of the main construction trade. The description just makes it clear: The SBC represents the interests of its heterogeneous member groups in numerous subject areas. The association's communication is accordingly demanding and multi-layered. SBC was looking for a text and translation agency to support it in this complex task. Patrick Suvada, Head of Marketing Communications: "In the production of our publications such as the annual report or our trilingual member newspaper, we rely on efficient work steps. With Supertext, translation and proofreading are done directly in Indesign. Layout adjustments or text shortening and the associated additional time expenditure are eliminated." In the realization of publishing projects of this kind, Supertext acts as an integrated partner together with the production company and editorial design agency. Supertext's online order and distribution system allows all parties involved to be reliably linked to the production process of the language services.

Erdmannpeisker rubs for Swisslos again

After a thorough evaluation, Erdmannpeisker is chosen by Swisslos as the new communications agency for scratch cards. The scratch-off tickets are to regain their attractiveness and clearly differentiate themselves from the lottery products. To this end, Erdmannpeisker is developing a sustainable image campaign for the next few years, which will also be used for the launch of new lottery tickets and communication at the POS. The first measures will be seen from September this year.

 

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Blue Spirit makes the running for Fussverkehr Schweiz

 

Blue Spirit Communication wins the multi-stage pitch of "Fussverkehr Schweiz", the professional association of pedestrians, and is commissioned with the awareness campaign for attentive crossing of roads. The campaign, which is supported by the Road Safety Fund, is based on a moving commercial realized in collaboration with Zurich Ballet. The campaign will be launched in fall 2014 and will be shown on TV and in cinemas as well as online and in MobileZone stores, accompanied by other campaign elements.

 

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Translation Probst: Ricoh Switzerland new in the portfolio

Ricoh Switzerland is a new addition to the customer base: the company had its customer magazine translated into French (target market French-speaking Switzerland) and Italian (target market Ticino). It then handed over the entire translation mandate to Translation-Probst. Ricoh is an international manufacturer of digital office communication systems, production printing systems, and digital and 35mm cameras.

 

To the brand with customer growth

The advertising agency from eastern Switzerland, which specializes in branding and B2B marketing, is pleased to have won further new business. Recently, the Basel-based international transport company Lamprecht Transport was won over for a long-term collaboration in the field of brand development and B2B marketing. The special window manufacturer Graf Fenster from Altstätten, St. Gallen, also relies on the agency's core competence. B2B marketing in the broader sense also topic with the food giant Nestlé. Zur Marke was commissioned with a sales-oriented periodical for the retail trade.

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Similasan is a new addition to the Wirz portfolio

Wirz Werbung has another new client to celebrate: homeopathic drug manufacturer Similasan has placed its advertising reins in the hands of the Zurich agency with immediate effect. Similasan focuses on natural products that contribute to a noticeable improvement in personal quality of life. Its more than 150 preparations are manufactured and tested exclusively in Switzerland and exported to numerous countries. After jointly developing the new strategy, Wirz Werbung is creating Similasan's communicative appearance, which will be launched in fall 2014.

 

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Subway new on the client list of Weber Harbeke Partners

After an agency evaluation, Subway chose Weber Harbeke Partners as its Swiss communications partner. According to Subway Marketing Director Gordon Faehnrich, in addition to strategic and creative expertise, "the deep understanding of the day-to-day business of a franchise company" also led to the award of the budget. This understanding does not come by chance, but from years of work for McDonalds by the two WHP partners Sven Oeschger and Guido Zehnder. According to Faehnrich, Subway is "the fresh alternative in the fast food market". That's because what's special about the sandwiches, called "subs," is that they are prepared fresh individually in front of the clientele. "The core of the Subway concept corresponds to today's growing nutritional awareness" says Sven Oeschger "and we are very pleased to be able to accompany the brand on its expansion course in Switzerland." Worldwide, Subway is the fast food chain with the most restaurants. In Switzerland, the franchise company is represented by 17 stores so far. And the trend is upward. The mandate covers all communication measures in Switzerland. The first results of the collaboration will be seen from mid-2014.

 

Mepha opts for Schneiter Meier

As the leading supplier of generics in Switzerland, Mepha sells prescription and over-the-counter medicines. In the process, the pharmaceutical company turns over a volume of around 11 million packages annually. After a competitive presentation for the redesign of today's 200 different medications in over 900 different packages, Mepha decided to work with Schneiter Meier.

The redesign of the product packaging serves to improve customer orientation as well as optimized distinctiveness of the packaging within a drug area. The first new product packaging will be launched in the first quarter of 2015.

 

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PPR: PR mandate for Fisherman's Friend Strongman Run 2014

On 07 June 2014, the Fisherman's Strongman Run will take place in Engelberg for the second time, and for the fifth time overall in Switzerland. PPR Media Relations has been in charge of the Swiss media relations for the Swiss cult run since March. The almost 20-kilometer-long course offers everything a hard-core obstacle runner's heart desires: ice-cold water ditches, deep mud holes, huge tire pile fields and, as a highlight, the steep Engelberg ski jump.

PPR Media Relations' mandate includes, among other things, intensive contact management with relevant media representatives, story placement, the production and dispatch of media releases, the launch of raffles, invitation management for journalists, and personal media support during the race. In addition, the Zurich PR agency will produce a news video of the race and distribute the video and press images to the Swiss media via a keystone channel.

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Primcom takes over PR and media work for two top hotels

The team of the PR agency Primus Communications (Primcom), which specializes in tourism, is pleased about a new client from the Swiss vacation hotel industry: Since March, Primcom has been responsible for the strategic and operative PR and media work in German and French-speaking Switzerland of the owner-managed HLS Hotel Group. It owns the two 5-star hotels Beatus (Merligen on Lake Thun) and Ermitage (Schönried ob Gstaad). Heiner Lutz and Laurenz Schmid, the two owners of the group, will gradually withdraw from operational hotel management. Since December 2013, Daniel J. Ziegler has therefore been acting as CEO. Primcom's main task will thus be to accompany this personnel realignment, the associated process of succession planning and the brand positioning of the two hotels in the long term via a higher presence in the Swiss media.

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Swiss Textiles relies on Prime

Swiss Textiles, the Swiss textile association, is now relying on Prime. The Zurich-based full-service agency beat out several competitors in an evaluation process. Prime is supporting the textile association in the implementation of its new communication strategy. In addition, the agency is implementing an integrated campaign to promote young talent. "We chose Prime because the agency brings with it a great deal of experience and know-how in both association communications and the promotion of young talent," says Miriam Matti Gähwiler, Head of Communications at the Textile Association. The new campaign will be launched in mid-August 2014.

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Swisspor Group relies on Ottiger & Partner BSW

The Lucerne agency Ottiger & Partner BSW conceived and designed the roofing image brochure of the swisspor Group, market leader in the building envelope sector with sales of around one billion Swiss francs.

Numéro 10 wins pitch from Maus Frères

In the pitch for the overall Maus Frères budget, numéro10 prevailed against eight agencies. The Maus Frères group entrusts numéro10 with the communication of the brands Chavannes Centre, Centre Saint-Antoine Vevey, Centre Manor Sierre and Centre Manor Monthey. The mandate includes an image campaign and thematic communication for activities in the different centers. The first implementations will be on air from April.

 

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PPR Media Relations: Media relations for Stokke

The Norwegian company Stokke, which is known for the production of high-quality children's furniture and toddler equipment, relies on the Zurich PR agency for its media relations with immediate effect.

Almost every family has it at the table: the Tripp Trapp. The popular baby and children's high chair has been produced since 1972 by the Norwegian company Stokke, which specializes in the manufacture of children's furniture and equipment in the areas of high chairs, baby carriages, baby carriers, home textiles and children's rooms. Since the beginning of March, PPR Media Relations has been in charge of media relations in Switzerland for this likeable company from the far north. The mandate includes, among other things, intensive contact management with relevant media representatives, product and story placement, the dispatch of media releases and press kits as well as the hosting of press material on the Photopress multimedia database.

 

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Zeta is pleased with a new mandate "Hard tower park high-rise".

The Pfingstweid Consortium is a company consisting of Hardturm AG and Halter AG. It was founded in 2006 for the development and realization of the Hard Turm Park in Zurich. The two companies pursue a common goal: With the Hard Turm Park, they want to make a sustainable contribution to the architectural and urban development of Zurich West and thus contribute to increasing the quality of life in this central area. The Hard Turm Park high-rise in the form of a sleek cube is located in the up-and-coming Kreis 5, Zurich in the former industrial district of Zurich West. It offers exclusive, special living space with breathtaking views - individual, peaceful units for modern people.

The Zeta agency has now been commissioned with the development of various communication measures. High-quality advertising materials are to be designed that credibly convey the brand values of the Hard Turm Park high-rise and make them tangible. Marketing measures are to be developed that attractively express the high quality and spaciousness of the condominiums.

 

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Supertext translates Unispital-basel.ch

Following mandates from clients such as Klinik Hirslanden, Curaden International, Verein der Leitenden Spitalärzte der Schweiz (VLSS), aarReha Schinznach, Schweizerische Zahnärzte Gesellschaft and Medtronic, Supertext continues to expand its leadership in the Medical&Health sector: At the turn of the year, the University Hospital Basel decided that Supertext should carry out the translation of its website into English. This is in line with a development seen in hospitals that are among the leading centers in Switzerland with high internationally recognized standards: Namely, to appear linguistically in such a way as to address, attract and retain an increasingly international clientele. The strong position of the University Hospital's clinics in the Basel region and in the world has been built up over decades and is to be further secured. Also in communication.

John Philip Berry, web editor at Basel University Hospital: "We were looking for a language service provider with experience in our subject area. And one that offers us a handling system that enables the translation to be completed smoothly and quickly. Supertext's online order and distribution system serves us very well in this regard."

SBB choose Schaerer and Partner as event agency

Schaerer und Partner is also doing well on the rails: The full-service agency from Baden is a strategic partner of SBB with immediate effect. In a multi-stage selection process, the specialists from Baden together with two other agencies for the area of "trade fairs and events" sat at the head of the train.

According to Brigitte Lütscher, SBB Head of Brand Experience, Schaerer und Partner won the contract primarily due to the high quality of its project presentation and successful references from major projects. Marco Canonica, Partner at Schaerer und Partner, is convinced: "Our many years of experience in planning events with national significance is certainly one of our most important advantages". SBB is one of the most valuable brands in Switzerland, with a brand recognition value of almost 100 percent and, with around 29,000 employees, also one of the largest employers in the country. It is clear that the company is also a very special partner for Schaerer und Partner.

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Fatzer Imbach now serves Sotheby's

Sotheby's is one of the most traditional auction houses in the world with auction centers in New York, London, Paris, Geneva, Zurich and Hong Kong. Fatzer Imbach handles media and PR work in Switzerland for national and international auctions and acts as the company's press office.

 

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Schmolz + Bickenbach Stahlcenter new on board at the airport agency

Schmolz + Bickenbach Stahlcenter from Wil trades around 20,000 tons of steel, cast iron and aluminum annually, making it one of the biggest players on the Swiss market. The company recently checked in with the agency at the airport and commissioned the creatives from Altenrhein to develop a new market presence. The first measures will be on display in a few weeks.

 

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Salcom supports congress on responsibility

Salcom.biz Public Relations has taken over the public relations work for the large management congress on the topic of "Taking Responsibility" on March 28/29 in Bern. The 2014 forum at the Bernexpo congress center for decision-makers from business, politics and society was initiated by the Forum of Christian Leaders. More than 600 participants are expected. Salcom.biz Public Relations supports the 2nd Forum of Christian Leaders with the communication concept, media relations as well as the editing of a comprehensive conference booklet and brochure.

In the run-up to the forum, the high-caliber speakers are already campaigning in the media and in the widely distributed conference booklet for Christian principles to be lived out as a success factor in everyday management. The main speakers include Tomáš Sedlácek, Chief Economist of the largest Czech bank, financial entrepreneur and former stock exchange CEO Antoinette Hunziker-Ebneter and Victorinox CEO Carl Elsener. They have already had their say in the conference booklet, which was published a few days ago.

 

Karl F. Schneider communicates for Coupon Plus

Mobile Internet use continues to be on the rise. In view of this rapidly growing market, Coupon Plus has expanded its portfolio and commissioned PR-KFS, Karl F. Schneider with the PR and communications work required for this.

Coupon Plus specializes in direct marketing on the web and on mobile devices. With mobile couponing in particular, the company has a sophisticated offering for generating leads and increasing frequency in online stores and retail stores. When it comes to Passbook implementations, Coupon Plus is one of the leading companies in Switzerland. The Passbook app, which is preinstalled on all Apple devices, makes it possible to store cinema and boarding passes as well as other virtual objects in the cell phone in addition to coupons. Each of these objects is equipped with a QR code that can be scanned on the spot. This greatly simplifies the boarding procedure at the airport with the smartphone, for example.

 

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Search.ch searches and finds PR agency Open Up

The PR and communications agency Open Up has been supporting the directory and service portal Search.ch in PR and media relations since the beginning of the year. Within the scope of an agency evaluation, Tamedia's company opted for the Zurich agency.
Open Up supports Search.ch in all aspects of PR and media relations. The mandate includes strategic communications consulting, copywriting as well as operational support in media relations. Jasna Smojvir, Head of Marketing at Search.ch: "I am pleased to have found a competent partner in Open Up, who will actively support us in the future with in-depth know-how and creative approaches."

 

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Scholtysik & Partner: Signaletik won for new Life Science Campus

In a competitive process, the Basel-Stadt Building Authority and the University of Basel select the branding and design agency Scholtysik & Partner for the signaling concept of the new Biozentrum of the University of Basel. The Biozentrum is the first building block of the large-scale Life Science Campus, which will further strengthen Basel's reputation as a leading international research center for life sciences.

According to Mauro Pausa, project manager at the Building Department, Scholtysik & Partner convinced the client by linking classic, physical signaling with orientation using personal digital devices such as smartphones and tablets. According to Donner Trepp, project manager and user experience designer at Scholtysik & Partner, orientation in space by means of services such as Google Maps is so established and the technology so advanced that it can now also be successfully used for interior signaling.

The striking building was designed by Ilg Santer Architects. It houses several lecture halls, various seminar rooms, the new computer center for the entire university, and laboratory and work spaces for 40 research groups. Scholtysik & Partner worked closely with the architects. The goal is to achieve the best possible intuitive user guidance through the architecture itself and minimal signaling interventions that do not detract from the character of the building.

 

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Statement now also supports the SBB

 

Statement is now supporting SBB with the launch of its upcoming European campaign in the area of brand and consumer activation. Alongside Contexta (ATL) and Maxomedia (online), the Zurich-based agency is responsible for all ideas and approaches around creating brand experiences and interactions with consumers on the street. "We chose Statement as additional reinforcement because the agency showed us creative, complementary ways and possibilities to the already planned classic communication," says Petra Thomann, Marketing/Communication at SBB.

 

Zürich Tourism relies on Wirz for the first time

The agency was optimally positioned with a multi-cantonal line-up of Basle, Aargau, Lucerne and Zurich residents and international reinforcement from Argentina to Austria and was able to hold its own against three competitors. The Wirz team convinced Zürich Tourism with a long-term, integrated campaign. Says Marc Bertschinger, head of marketing at Zürich Tourism: "Wirz convinced us with an unconventional, modern approach that links all our important channels." The first works will already be on display in spring.

 

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IMG takes over marketing mandate for Freestyle.ch

IMG Switzerland receives a new and exclusive marketing mandate with Freestyle.ch. The organizer Freestyle.ch and the marketing agency agreed on the cooperation. Freestyle.ch is considered the biggest action sports event in Europe, presenting the four disciplines snowboarding, freeskiing, FMX (motorcycling) and skateboarding in competition mode. With 33'000 spectators on the two event days and a worldwide TV broadcast, freestyle.ch counts as a top Swiss event, celebrating its 20th anniversary this year.

IMG Switzerland is now taking over the exclusive marketing mandate for this with immediate effect, thus offering partners the opportunity to present themselves as sponsors at Freestyle.ch. Peter Hürlimann, CEO of Freestyle.ch, is convinced of the cooperation: "With IMG we have the internationally leading event marketer on our side and with this cooperation there will certainly be many new and good opportunities".

Jürgen Krucker, Managing Director of IMG Switzerland, sees the project as a good platform for sponsors. "The freestyle.ch is a strong product with a large national and international media coverage and many direct contacts on site. The combination of the four integrated sports makes the trendy lifestyle event unique. An excellent opportunity for sponsors to present themselves."

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Contcept with new mandates

The Zurich-based communications agency Contcept Communication is entering spring with new mandates and new employees. For the traditional company Rausch in Kreuzlingen Contcept is active in the area of strategic media relations. For the security company Daru-Wache, Contcept has also taken on strategic media relations and marketing tasks. Contcept Communication is also doing strategic media work and acting as press office for Gasmobil with immediate effect. In addition, it supports the international brands Fitflop and Butterfly Twists with PR work in Switzerland. Furthermore, two new consultants are working for the agency: Helen Stacher (48) as Senior Consultant and Rico Schüpbach (25) as Junior Consultant.

Jung von Matt/PR is new agency for Explain.it educational films

Jung von Matt/Public Relations is now supporting Explain.it in its market entry into Switzerland. In addition to marketing and communications consulting, the mandate includes the development and implementation of a PR strategy for earned and owned channels. "We chose Jung von Matt/Public Relations because the agency showed us creative and alternative ways to traditional media relations," says Thomas von Festenberg, Head of Sales & Marketing Switzerland at the Munich-based company.

Explainer films from explain.it reduce content to the essentials and get to the heart of complex topics. The young team with headquarters in Munich consists of fifteen conception professionals, online specialists and post-production cracks. The services of explain.it are offered in this youtube movie explained.

 

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USM celebrates with Scholz & Friends.

Scholz & Friends Switzerland wins the mandate from USM Schärer Söhne for the campaign celebrating the 50th anniversary of the USM Haller modular furniture system, which has been conquering the office world since 1965 and increasingly also the four walls at home. It is not without reason that the modular design icon is one of the ongoing exhibits at the Museum of Modern Art (MoMA) New York.

Scholz & Friends convinced the jury with a progressive, content-centric campaign concept that does not simply celebrate the past, but develops the brand further in order to tap into new markets and target groups. The cross-media orchestrated campaign consisting of print, PR, event, point of sale, social media and digital media will be implemented in the anniversary year 2015 from Europe via the USA to Japan.

 

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New PR accounts for 360 Brand Connection in the footwear sector

The footwear brands Cat, Cubanas, Hub, Satorisan, Sebago and Softinos have now placed their trust in the PR agency on Lake Zurich. The public relations work for these brands, which are all distributed by D'nG Brands in Switzerland and Austria, focuses on increasing awareness of and demand for the brands in the Swiss market. The PR agency is pleased to add six very different brands to its portfolio. Owner and managing director of 360 Brand Connection Pirmin Oklé in addition: The co-operation fits ideally to our strategy. We want to develop even more in the direction of lifestyle."

While attributes like "hard and honest work" form the brand core of Cat Footwear, the founders of Sebago were passionate sailors with the courage and ambition to create something new. The central idea at Hub Footwear was to see the big city as a collection of networked hubs through which like-minded people meet and exchange ideas. For example, in public parks, crowded subway stations, or a sushi restaurant. With the slogan "happy feet" softinos convey feelings of happiness for the feet, cubanas celebrate Cuban lifestyle. Satorisan is inspired by figures of the Japanese folk belief "Yokai" and stands for universal values such as enlightenment, contentment and happiness.

 

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New in the portfolio of PR-KFS: Organic mountain cheese dairy from the Glarus region

Since recently, the agency PR-KFS, Karl F. Schneider advises the Luchsinger cheese dairy. The company from the canton of Glarus is breaking new ground in drawing attention to its products - namely with cheese shares. With these securities, cheese lovers purchase a five-kilogram cheese loaf and take part in a "Chästeilete" on the Luchsinger family farm.

For the financing of this project, the cheese dairy relies on crowdfunding: On 100-days.net interested parties can support the project and - depending on the amount - also participate in the "Chästeilete", purchase cheese shares or even produce their own cheese on the farm.

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Scholz & Friends with Gryps

Gryps, the largest business offer portal in Switzerland, will rely on the services and brainpower of the Zurich agency in the future. The young company from Rapperswil was convinced by the considerations for the future brand positioning and communication strategy. Just like the design of the website and the ambitious performance campaign including a new brand testimonial. The secret of who it is will be revealed in a few weeks.

 

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Notch Interactive: Ricardo.ch's new digital lead agency

Notch Interactive has won the mandate as Ricardo.ch's new digital lead agency in a multi-stage agency evaluation. The Zurich-based agency will conceptualize and create online campaigns for the operator of various e-commerce platforms (ricardo.ch, autoricardo.ch, ricardoshops.ch) in the future. Lars Hanf, Head of Marketing at Ricardo.ch, is looking forward to the future collaboration: "With Notch Interactive, we are expanding our agency portfolio with a proven specialist for digital campaigns. We are looking forward to exciting joint projects in the areas of online and digital performance marketing."

Ricardo.ch is the largest Swiss online marketplace with around 700,000 current offers (auctions and fixed-price offers), 2.5 million branded articles on ricardoshops.ch, around 100,000 vehicles and 35,000 vehicle accessories on autoricardo.ch and 2 million members.

 

Franz & René: H&M and Red Bull won as customers

An inspired start for the bilingual Bernese advertising agency Franz & René, which has already signed two new clients in 2014: Red Bull and H&M. The campaigns will be discoverable from March 2014.

 

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Dynamite: Three new customers in the portfolio at the beginning of the year

Zuwebe - the leading institution in the canton of Zug, which accompanies people with disabilities, relies in the future on the strategic skills and creative abilities of Dynamite. The traditional confectioner von Rotz commissions Dynamite with the conception of new distribution channels and entrusts it with the responsibility for the entire advertising budget. For NDT Global, Dynamite develops a new corporate design and is responsible for the international campaigns. The first work for these new clients will be seen in the coming weeks.

 

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Breitling and PPR Media Relations tick together from now on

PPR Media Relations has won a new client in its Brand PR division with Breitling. The independent Swiss watch manufacturer from Grenchen strengthens its product, event and corporate PR work in Switzerland with its immediate cooperation with the Zurich PR agency. Breitling is regarded as a specialist for chronographs and technical watches and has experienced the great moments of conquering the skies first hand. Together with PPR Media Relations, the task is to communicate and consolidate the values and competencies of the traditional Swiss company in the field of corporate PR. The topic of aviation is writ large in event PR: At various events with the Breitling Flying Squadron and Breitling's "Friends of the Brand," the agency will be responsible for implementing media relations. In addition, Breitling will work with PPR's experts to demonstrate its expertise as a chronograph specialist with targeted product PR in German- and French-speaking Switzerland.

Publicis: Environment Arena new in portfolio

Just in time for the new year, Umwelt Arena Spreitenbach has decided to rely on the services of Publicis for its overall communications. Conceived and financed by entrepreneur Walter Schmid, the Umwelt Arena Spreitenbach opened in August 2012 and deals with all facets of modern life: from renewable energies and electric drives to novel construction methods and materials, visitors can learn everything there about the environmentally friendly solutions of today and tomorrow. The first results of this collaboration are expected to be on display in Switzerland at the end of February.

 

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TBWA\Zurich: New lead agency for Sunrise

Switzerland's largest private telecommunications provider is relying on the agency in Zurich Seefeld with immediate effect. TBWA\Zurich was able to prevail in a pitch thanks to brand strategy considerations and convincing creative concepts. The first works will be on display in spring.

 

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Advertising agency: six-fold increase in customers

Werbeanstalt Schweiz starts the new year with six new clients: Swiss Milk Producers SMP, Linkgroup, Paramediform, ViiV Healthcare, Jacobs Foundation and Pulmonx.

 

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Three new customers for Wapico

Wapico, an advertising and communications agency in Bern, is starting the new year with three new clients. Théâtre Vidy Lausanne entrusts the agency with all its communications activities, as does the AHV compensation fund of the canton of Bern. For Mountain Twister, a lemonade made from apple and non-alcoholic beer from Rügenbräu, Wapico can handle a number of tasks.

Metzgerlehner: into the new year with three new customers

Metzgerlehner announces three new clients in its portfolio at the beginning of the year: Biotta, the organic pioneer from eastern Switzerland, will be relying on the Zurich agency in the future. The traditional brand wants to make a name for itself with new momentum. The Klubschule Migros, Switzerland's largest further education institution, is also relying on Metzgerlehner for upcoming campaigns. The Swiss food company Gustav Gerig will realize campaigns for three of its national product brands with Metzgerlehner: Avopri, Raimond Frères and Majestic.

The first works for these new customers in the Metzgerlehner portfolio will already be on display in the next few days.

 

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Havas: Pitch for BAG campaign won

The pitch for the mandate of the alcohol prevention campaign 2014-2016 has been decided. After a two-stage, selective tendering process, the agency Havas Worldwide in Zurich has been awarded the mandate. The campaign will be implemented by the Federal Office of Public Health in close cooperation with numerous stakeholders in the field of alcohol prevention as part of the National Alcohol Program. It raises awareness of alcohol abuse among the Swiss population.

 

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Jung von Matt/Limmat wins overall Raiffeisen account

Jung von Matt/Limmat prevails in a multi-stage evaluation process and wins the account of the traditional Swiss bank Raiffeisen. "We chose Jung von Matt/Limmat because of its proven brand expertise and interdisciplinary approach. The agency combines all communication disciplines under one roof and is thus the ideal partner for us for an integrated concept," says Jürg Moosmann, Head of Advertising & Brand Management at Raiffeisen Switzerland, explaining the decision.
Roman Hirsbrunner (CEO Jung von Matt/Limmat) and Alexander Jaggy (Executive Creative Director), are looking forward to the new task: "To further develop the most popular banking brand in the Swiss market in terms of communication is a task that demands the strategy competence and creativity of an agency." The first works will be on display in the summer.

 

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Customer growth at Basel West

The Basel West communications agency can look back on a successful business year and won seven new mandates in 2013: Association of Swiss Psychotherapists ASP, BAK Basel Economics, ELCA Informatik, Ford dealer with a new customer magazine, Hatebur Umformmaschinen, Mariastein Monastery, Night of Faith of the Association for the Promotion of Culture Basel-Stadt. The long-standing cooperation with Roth Gerüste, on the other hand, was terminated at the end of the year.

 

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OMD Switzerland wins Seat

Within the framework of a multi-stage agency evaluation, OMD Switzerland was able to successfully assert itself and convince Seat Switzerland, Schinznach Bad, with innovative communication proposals, locally based consulting expertise and a fully integrated digital media strategy. The mandate covers national communication across all consumer touchpoints and is completed with a comprehensive online presence in addition to the well-known classic media genres. Manfred Strobl, CEO OMD: "We are extremely pleased about the mandate and the confidence Amag/Seat has placed in us. The OMD agency will enthusiastically contribute its holistic consulting and competent implementation from 2014 onwards".

Seat is served by OMD's "North" unit, headed by MD Markus Bettler. After the UK, Switzerland is already the second European market in which Omnicom was able to convince Seat and win it as a new customer.

 

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Advico Y&R flies Emirates

As of now, Advico Y&R is starting for Emirates. In a multi-stage pitch process, Advico Y&R prevailed over the competition. Various works are already on air.

 

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By the Way accompanies S3 on the way into space

When Swiss Space Systems begins its test flights into space in 2017, the Bern agency By the Way will play the co-pilot, so to speak. It accompanies the young and ambitious company in all aspects of communication.

With Swiss Space Systems (S3) based in Payerne, By the Way Communications was able to win over a company that is unique even by international standards. Founded in 2012, the company aims to develop and build suborbital shuttles in Payerne for the inexpensive and safe launch of small satellites weighing up to 250 kilograms. First test flights are planned for 2017; first commercial launches for 2018. S3 has partnerships with the European Space Agency (ESA) and Dassault Aviation, among others, and can draw on existing expertise from previous projects such as "Hermès" and "X-38". The company has a total budget of around 250 million Swiss francs until 2018. It currently employs around 50 people. The system developed by S3 will be used in this video illustrates.

 

European Athletics Championships and World Class Zurich 2014: Aroma wins pitch

Aroma won the pitch for the design and implementation of the VIP hospitality for both the 2014 European Athletics Championships and Weltklasse Zürich 2014 to 2016. The new event architecture was designed to be sustainable over the course of three years. Within a few days in August, Zurich will host the European Athletics Championships as well as the annual athletics meeting Weltklasse Zürich. As both events take place in the Letzigrund stadium, client Christoph Joho of Weltklasse Zürich decided that the hospitality area for both events would be designed, planned and implemented from a single source.

At both events, occasions will be held in three tent halls covering a total of 4,500 square meters. The facility will offer space for 1,800 guests. Whether it's a colorful and festive ambience at the European Championships or an emotional staging of the athletics world stars at Weltklasse Zürich, Aroma's design will give the two events a sporty and modern image. In addition to the creative concept, Aroma's proposal was convincing due to the sustainable use of the basic infrastructure.

 

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CR Basel: new cooperation with SBC

After a multi-stage agency evaluation, the Swiss Association for the Blind and Visually Impaired (SBC) decided to work with CR Basel. Starting next year, the Basel-based agency with decades of experience in social marketing will be responsible for the new positioning and awareness campaign of the SBC, which is the only active national self-help organization in this field and is run by visually impaired people themselves.

 

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Swiss Deluxe Hotels: Newly checked in with Ruf Lanz

The group of Swiss Deluxe Hotels unites the most exclusive 5-star hotels in Switzerland (all hotels of the group can be found on Swissdeluxehotels.com). Its uniqueness is based on its service excellence and its century-old tradition in the luxury hotel industry. After a multi-stage concept presentation, the exclusive group has chosen Ruf Lanz as its advertising agency. The campaign will be seen from spring 2014.

 

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Ruf Lanz: Pro Audito as a new customer

It is estimated that a good one million of the Swiss population are affected by a hearing impairment. Pro Audito is committed to making life easier for this population group. The organization represents their concerns at the political level and vis-à-vis the hearing aid industry. In order to make its voice heard even more, Pro Audito has commissioned the Ruf Lanz agency to develop a film concept. The result will be shown from May 2014.

 

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Rod develops performance for Swiss Music Awards

The Swiss Music Awards are facing new communications challenges: The most important Swiss music award, most prominent event of the Swiss pop scene and glamour TV show on SRF2 in one, is going to the Zurich Hallenstadion for the first time on March 7, 2014 - and is thus open to the large audience for the first time as a live event. Following an agency evaluation, Rod Kommunikation has been awarded the contract for the visual appearance of the 7th Swiss Music Awards. The agency is to help give the awards show a new communicative direction, boost audience voting and advance ticket sales, which will start at the beginning of December.

 

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TBWA\Health with numerous new customer wins

The TBWA\Health unit of TBWA\Switzerland, which specializes in healthcare topics, can look back on a successful year. Various new mandates from a wide range of areas in the healthcare sector were won.

Since February 2013, the Italian company Menarini has been receiving communications support from TBWA\Health in the area of diabetes. The agency was commissioned by the internationally active company Geistlich Pharma from Root to refresh the branding and messaging for the Biomaterials division, for Biomed the agency will in future promote the market-leading cold portfolio Sinupret/Bronchipret to doctors and the public, for Bristol-Myers Squibb it is now creating all physician communications for the modern anticoagulant Eliquis and the international foundation AOTrauma is supported by TBWA\Health in corporate messaging. In addition, the agency will in future also be able to handle mandates for Pfizer in the "Cardiovascular" sector from Switzerland and Austria.

 

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Ogilvy with healthy growth: Aeskulap Klinik Brunnen as new client

Ogilvy & Mather now has the Aeskulap Klinik Brunnen in its client portfolio. This is the leading Swiss clinic for integrative medicine. Ogilvy supports the clinic strategically and creatively in the repositioning and rebranding, from brand analysis to the development of the future name and corporate design to the advertising presence in classic and digital media. The first works will be on display from mid-2014. André Sidler, member of the management of Aeskulap Klinik Brunnen, adds "We are very pleased to have experienced and reliable partners on our side with the Ogilvy team, who supported us in building a new premium brand in the Swiss healthcare sector."

Teaser image: Keystone

Ruf Lanz: Petroleum association new in the pipeline

Ruf Lanz is pleased to have a substantial new customer: the Petroleum Association (EV). As the association of the Swiss petroleum industry, the Petroleum Association works to protect and promote the interests of its members. Its 28 members currently account for 95 percent of Swiss imports of crude oil and petroleum products. Ruf Lanz is now responsible for the "Heating with Oil" campaign. The agency was able to convince the Petroleum Association in a multi-stage concept presentation. The first results will be seen soon.

 

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1414: Source and Open Up responsible for new conception

In a multi-stage selection process, the design agency Source and the PR agency Open Up prevailed against strong competition and were awarded the contract by Rega for the overall revision of the content and design of the magazine "1414". The new concept includes a strategic and journalistic adaptation of the publication to the current needs of the readership as well as to Rega's communication goals. With a diverse mix of topics and a contemporary design, Rega's magazine appeals to a broad target audience. 1414 is published twice a year in four languages and is one of the highest-circulation magazines in Switzerland. The first issue based on the new concept is scheduled for June 2014.

 

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SBB chooses Scholtysik & Partner as CI agency

Zurich-based branding and design agency Scholtysik & Partner is the new strategic partner of SBB Brand Management. Scholtysik & Partner prevailed in a multi-stage selection process. According to Lukas Staudenmann, Head of Corporate Identity at SBB, Scholtysik & Partner was particularly convincing due to its stringent strategic approach and argumentation. The SBB brand is one of the most valuable in Switzerland. Its brand awareness is almost 100 percent.

 

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Cook communication with new customers

Autumn has begun successfully for the Koch Kommunikation team. In addition to being accepted into the BSW Leading Swiss Agencies association, the agency is also enjoying an exciting increase in clients. The advertisers from Frauenfeld can welcome the following mandates: Arova Mettler (yarn manufacturer, Rorschach), Brauhaus Sternen (restaurants, Frauenfeld/Winterthur), Jacobs Foundation (Juvenir youth study, Zurich), Kraft (construction company, Sulgen) and Tuchschmid (metal and steel construction, Frauenfeld).

 

Willisau Switzerland new at Ottiger & Partner

Ottiger & Partner BSW is pleased about the new partnership with the furniture manufactory Willisau Switzerland. The innovative company focuses on modern design, clean lines and flawless manufacture. From now on, the Lucerne agency will be active in the areas of conception and creation across all measures.

Havas makes new commitment to mental health

An alliance of seven organizations and cantonal agencies committed to mental health is planning a national campaign to destigmatize mental illness under the leadership of Pro Mente Sana and the Institute for Social and Preventive Medicine Zurich (ISPMZ). In a competitive presentation, Havas Worldwide Zurich prevailed over several agencies. The mandate includes the development of a holistic communication concept including the development of a new brand as well as the creation of integrated communication measures. Starting in 2014, the national campaign will raise awareness of the topic of mental health and convey knowledge. Specifically, more people should know that mental illnesses are diverse and common, can affect anyone and are treatable. The aim is to reduce the stigmatization and exclusion of the mentally ill. Havas Worldwide Zurich convinced with a clear strategy as well as with a surprisingly simple idea that can be applied to all measures.

Franz & René: Grisoni Zaugg new in the portfolio

Franz & René has been awarded the redesign of the communication tools of Grisoni-Zaugg, one of the largest construction companies in Western Switzerland, in an agency pitch.
The new image brochure and website will be available to discover in January 2014.
 

Draftfcb/Lowe Zurich wins SVV/TCS mandate

The Zurich agency beat off strong competition in the pitch for the new umbrella campaign for road traffic prevention of the Road Safety Fund, put out to tender by the Swiss Insurance Association (SVV) and the Touring Club Switzerland (TCS), and won the mandate. The theme of the campaign will be to encourage car drivers to stop being distracted while driving, especially by the infotainment devices available in the car.

Heinz Roth, Head of Prevention SVV, is looking forward to the future cooperation: "The agency convinced us with a fully integrable idea and an impressive presentation." The launch of the multi-stage campaign, which will run for three years, will take place in May 2014.

JvM/Public Relations: Delinat new in portfolio

Jung von Matt/Public Relations is taking over the brand, product and corporate communications of the wine company Delinat, which operates in the German-speaking region, from November 12, 2013. Jung von Matt's PR unit is responsible for the strategy and implementation of public relations and will act as the media office in Switzerland with immediate effect. The Swiss organic pioneer stands for biodiversity in intact nature with great biodiversity like no other wine merchant. More than 100 winegrowers throughout Europe produce high-quality wines under the comprehensive Delinat guidelines, which are stricter than the EU guidelines for organic labels.

Rod becomes new lead agency for Migrolino

Migrolino has a new agency: Rod Kommunikation will be the lead agency responsible for the communications presence of the convenience store launched in 2008. The contract includes the development of a holistic communications concept, including further development of the branding, as well as the creation of comprehensive communications measures. The agency from Zurich-Enge was able to prevail over four competitors in a pitch process.

In Flagranti wins Previs Pension Foundation

In an agency evaluation, in flagranti wins Previs, the leading pension foundation in the public service sector with 700 customers and 2.4 billion Swiss francs in pension assets. Now in flagranti can realize the corporate language and corporate identity, building on the claim "Vorsorge mit Durchblick" ("Pension with perspective"). At the center of these are people who communicate Previs' performance with symbols.

Supertext now supplies Eurocentres in eight languages

Following the mandates from MGB, Kulturprozent, Migipedia and Migros Bank, Supertext has now won the mandate from Eurocentres. Founded in 1948 and transferred to a foundation by Gottlieb Duttweiler in 1960, Eurocentres is now one of the leading providers of language travel in 39 destinations in 18 countries on 5 continents. Japanese, Korean, Turkish, Portuguese, Spanish, French, Italian, German and English - for texts and translations in these languages, Eurocentres commissioned the language service provider Supertext.

Confectionery Berner as new client of Küng Rossier Partner

Since 1904, the Berner confectionery has been baking delicacies as a family business and has been pampering customers in Kreis 7 for almost 110 years with a diversified and daily freshly prepared assortment. The round birthday is now taken to the cause, in order to let develop for once not sweet but in own thing sharpened. Thus, the young Zurich agency Küng Rossier Partner has been commissioned with the revision of the corporate design and the anniversary communication. The first implementations from the new collaboration will be on display from January 2014.
 

Audemars Piguet opts for PHD Switzerland

Audemars Piguetthe luxury watch brand from Le Brassus, has decided after a pitch to work with the media and communications agency PHD in future. PHD Switzerland will therefore be responsible for the international media budget of the traditional company from the Vallée de Joux from 2014. The company wants to position itself even more strongly internationally. PHD Switzerland will be responsible for the international media plan, strategy and media buying. The agency will thus become an international hub and serve Audemars Piguet locally, with access to local media specialists in the respective countries within the global PHD network if required.

PPR Media Relations: Alta Badia and Sölden new in the PR portfolio

The Zurich agency PPR Media Relations wins with Alta Badia and Soelden The aim is to increase awareness of the two tourism regions and attract additional Swiss guests to the nearby vacation destinations. Both mandates include story placement in target group-oriented media, the creation and dispatch of media releases and PR images as well as invitation management for media trips. The aim of the collaboration is to raise awareness of the tourism regions in Switzerland.

PRfact: Maestrani, Seidenmann, SBB Railaway, Starlight Events

Four new brands and companies have been added to PRfact's client portfolio in recent weeks.

Maestrani: Mandate for media relations in the area of sustainability

Since August 2013, PRfact has been supporting Maestrani in connection with the company's first sustainability report published this week, which takes a holistic view of an SME industrial company. Maestrani is a traditional, family-owned Swiss company with a 160-year history. One of its pioneering achievements was the introduction of organic and Fairtrade chocolate in Switzerland over 25 years ago, which today accounts for around 20 percent of production. PRfact supports Maestrani in communicating its corporate social responsibility with PR and media work.

Starlight Events: Mandate for "Rendez-vous Bundesplatz"

PRfact has been supporting Starlight Events since September 2013 in various communication matters for this year's edition of "Rendez-vous Bundesplatz", which is taking place in Bern for the third time in a row. The sound and light spectacle, in which the façade of the Federal Palace is staged, attracted over half a million spectators last year. This year, the Bundesplatz was already filled with over ten thousand fans on the premiere evening. The successful premiere was well received by the public and the Swiss media (including "Tagesschau"). "Rendez-vous Bundesplatz" will take place every evening from October 18 to December 1. PRfact supported Starlight Events in the implementation of the premiere and is actively assisting the organizer in the areas of media relations and social media.

SBB Railaway: Support for internal communication

Railaway positions itself as the leading leisure provider for day and multi-day excursions with additional services in Switzerland for individual travelers and groups. As a tourism marketing organization, Railaway is responsible for the conception, purchasing, marketing and production for SBB and public transport. PRfact advises the company on various communication measures for the implementation of the new SBB Railaway mission statement.

Seidenmann: Media relations for silk accessories

PRfact has been supporting the young Zurich-based company since mid-October 2013 Silk man by textile designer and artist Andreas Hurr. The designs are created in the Zurich studio and combine artistic work with sophisticated design. Carefully hand-rolled by Swiss craftsmen in Appenzell, each piece is unique. PRfact supports Seidenmann in the communication of its silk accessories with media work.
 

Marti Communications wins mandate from Zurich City Police

The Zurich City Police launched a new campaign for employee recruitment. At a competitive presentation, Marti Communications' campaign impressed with its innovative and cross-media approach, its high flexibility in terms of addressing target groups, and its ability to be extended over time. According to the Zurich City Police, a multi-year collaboration is envisaged.

Mobimo relies on Ottiger & Partner BSW

The Lucerne agency Ottiger & Partner BSW prevailed in a concept competition against an also international field of competitors and takes over the integral communicative support of the development project "Mattenhof Lucerne South" of the leading real estate company Mobimo.

Franz & René: Sel des Alpes new in the portfolio

Franz & René has been awarded the national advertising campaign for the launch of the Sel des Alpes brand as part of an agency competition. Sel des Alpes is the flagship of Saline de Bex and will be marketed throughout Switzerland from 2014. The campaign, which includes various advertising media, will be discovered in the spring of next year.

Eclat wins Megasol as a new customer

Eclat is happy to have won the competitive presentation of the Swiss solar manufacturer Megasol. The mandate includes the revision of the brand identity as well as the communicative measures. "Solidity alone is unstable - it takes agility to remain truly stable," says Markus Gisler, founder and CEO, about the upcoming changes to the brand identity and his convictions to succeed in the market.

Hinderling Volkart: Sennheiser pitch won

The Zurich-based full-service agency, which was launched in January with a new lineup, was able to prevail in an international pitch and convince the Sennheiser executives with an integrated campaign for the launch of a new product line. Creative Director Livio Dainese: "Being able to work for a global company like Sennheiser is a big step for us as an agency. The fact that this is happening so early makes us particularly proud." The first measures of the campaign, which is managed from Copenhagen and focuses on Europe, Asia and the USA, will be seen in spring 2014.

Ottiger & Partner BSW supports Ruag Real Estate

Following an intensive evaluation process, the Lucerne-based agency Ottiger & Partner BSW has taken over the integral management of communications for Ruag Real Estate, Ruag's competence center for real estate management, which also operates internationally.

Glaswerk: Protektor's new lead agency

Protektor is one of the leading manufacturers of building profiles and a specialist in drywall systems in Europe. The construction group offers systems for modern building and focuses on quality in detail. On behalf of Protektor Switzerland, the Baden-based full-service agency Glaswerk developed and implemented the appropriate creative concept "in detail". High-quality design and consulting competence were convincing - since spring Glaswerk has been acting as the lead agency of the construction company and is in charge of the entire advertising budget in the Swiss market. For Protektor, Glaswerk builds on details in marketing consulting, image advertising as well as POS and trade marketing. United with the same values, Glaswerk is looking forward to this exciting task and the partnership cooperation, according to the statement.

Supertext: Crisp web texts for doubts

Texts and translations for package backs, TV commercials, company flyers, business letters or advertisements are already ordered by Swiss chips pioneer Zweifel from Supertext. Now the Zurich-based company has also invited the agency to collaborate on the development of its web texts, SEO included. In order to perfectly implement the tastes of the market leader, a copywriter evaluation was first carried out. Supertext selected three copywriters with online and food experience from its pool of over 400 copywriters, proofreaders and translators. Based on the sample texts they produced, style, tone and the definitive copywriter were determined. The entire order was sensibly divided into several stages and recorded in the order system developed in-house and mapped via a customer account.

PR-KFS : Hotelcard, Little Coward and Aiomyth

Recently, the PR and communications agency Karl F. Schneider has been supporting Hotelcard in public relations and marketing communications. The Swiss company invented the Hotelcard a few years ago, the world's first half-fare travelcard for hotels. The aim: to promote tourism by improving the utilization of free room capacity. With Hotelcard, private individuals and business travelers stay for half the regular price in almost 500 hotels of all categories - mainly in Switzerland as well as in German-speaking Europe.

In the selection process for the fall/winter campaign for the fig liqueur Kleiner Feigling, the agency also beat out three competitors. "We were convinced by the approach of the witty cross-media campaign with print advertising, Facebook of other social media channels," says Pascal Zwygart, head of marketing at Lateltin. And Christian K. Schneider, CEO of Karl F. Schneider, adds: "Creating communication measures for alcoholic beverages is a special challenge. There are many legal requirements and guidelines from the Swiss Alcohol Board that have to be complied with."

PR-KFS has also recently added a luxury personal care label to its client list. It is called Aiomyth and is produced and distributed by Volkomen. Seeing, tasting, smelling, hearing and feeling the hand-turned cherry wood lids: so that more people experience the products with all their senses, PR-KFS supports the Swiss natural cosmetics company in its communications work. Aiomyth products are made in Switzerland and are 100 percent natural - from the ingredients to the packaging. The range includes various creams and oils for body care as well as products for washing and bathing. The articles are available mainly in selected specialty stores, hotels and day spas.

Inhalt&Form: Swiss Casinos acquired as new customers

Following an agency evaluation and the successfully implemented promotional campaign for Swiss Casinos Zurich, the Zurich-based agency Inhalt&Form is handling the overall budget for the Swiss Casinos Group. The budget includes a soft relaunch, a corporate film and further measures to publicize the locations.

Supertext translated for Interio

After a national evaluation, Interio decided to rely on the online language service provider Supertext for translations. Lucia Romano, responsible for online communication in foreign languages at Interio: "After the quality of the test translations, it was the online ordering system that tipped the scales. We have thousands of product texts that need to be translated in an organized and fast way. Thanks to our Supertext customer account, we have an overview of everything at all times, including costs." The ongoing collaboration envisages a translation volume of several thousand product texts.

Jung von Matt/Public Relations new agency of Ifolor

Jung von Matt/Public Relations is now responsible for Ifolor's PR strategy and PR concept. Together with partner agencies Navos (D) and The Skills Group (AT), the PR unit of the Zurich-based communications agency will take over the realization of PR measures for Ifolor in the Swiss, German and Austrian markets. Jung von Matt/Public Relations will also act as the media office for Ifolor's Swiss market. "With Jung von Matt/Public Relations, we have an agency at our side that thinks beyond the usual PR measures and understands how to position ifolor and its products on- and offline, thus developing ifolor into a brand with charisma," says Filip Schwarz jr, Chief Marketing Officer of Ifolor, explaining the agency's choice.

Kreienbühl and Vogler: Four new customers in the portfolio

Kreienbühl und Vogler is pleased to have four new clients: From now on, the vacation home agency Interhome, the bicycle brand Simpel, the project Gorilla of the Schtifti Foundation as well as Suva with its umbrella brand rely on the creative services of the Zurich agency. Various works can be seen in the coming months.
 

Walder,Werber: Pitch for Amplifon Switzerland gained

Amplifon, a leading global provider of hearing aid systems, is entrusting Walder,Werber with the entire communications budget for the Swiss market. Amplifon is also the leading hearing aid specialist here, with around 80 specialist stores. According to the statement, the company intends to retain this position. The market, which has been open since 2011, meant that a radical rethink was also necessary in communications and that the industry had to make itself heard by customers in a completely new way.

From the positioning to the claim to the image campaign and various offer campaigns, Walder,Werber is responsible for the complete new appearance of the hearing acoustics specialist. Also integrated into the communication concept is the entire three-dimensional appearance. "Walder,Werber convinced me with their customer-oriented ideas, which were surprising at the same time," Nicole Hermann, Marketing Manager Amplifon Switzerland, explains the choice. The starting signal for the extensive advertising activities will be punctually in 2014.

Four: Four new customers

The Zurich agency Four. is now advertising for the Swiss Internet service provider Cyberlink and is currently developing various offline advertising media for repositioning. Also new to the client portfolio: EWZ and EWZ Energiedienstleistungen, for which Four. is implementing extensive online and offline measures for B2C and B2B communication. Two other new clients belong to the Galenica Group: Vifor Pharma, based in Villars-sur-Glâne, and OM Pharma, based in Geneva. For Vifor Pharma, Four will be active in the area of trade fair activities and below-the-line communications. After an international agency evaluation, OM Pharma has chosen Four. to manage an international budget. This mandate includes brand management tasks as well as the conception and implementation of marketing measures for 60 markets. The first implementations will already take effect in Latin America in October.

Hardy Jäggi with mandate of the cable car Weissenstein

Hardy Jäggi, the long-standing managing director of News Aktuell Schweiz and head of marketing at the Swiss Dispatch Agency SDA, has set up his own business with the sole proprietorship Hardy Jäggi - Dienstleistungen und Beratung. Thanks to his experience in management, marketing, communication and politics, he offers a wide range of services for companies, authorities and organizations.

His latest client is the Weissenstein cable car, which will begin construction of a new gondola lift - to replace an old chairlift - in September 2013. Hardy Jäggi accompanies the cable car until its commissioning in fall 2014 with media and public relations work and develops the new appearance of Cablewayweissenstein.ch.

SBB Immobilien opts for Schneiter Meier

SBB Immobilien is repositioning the shopping offering at the major stations in Berne, Basel, Zurich, Lucerne and Geneva, replacing Railcity. In a second step, parts of the brand systamatics will be transferred to the other 27 major stations such as Winterthur or Lausanne.

After a multi-stage evaluation process for the development and implementation of the brand strategy for railroad stations 2013/2014, SBB Immobilien has chosen Schneiter Meier. The mandate includes the development of the brand system, the development of the signage concept and the implementation of all signage measures. Furthermore, schneiter meier was entrusted with the development and implementation of the launch communication as well as the long-term marketing communication. The first phase of the contract is scheduled to run until the end of 2014.

Rod: Pitch of the Federal Office of Public Health won

The Federal Office of Public Health awards the mandate for the Love Life 2014-2018 campaign to the Rod agency. After a two-stage, selective tendering process, the Rod agency in Zurich is awarded the mandate.

The campaign is being implemented by the Federal Office of Public Health in collaboration with the Swiss AIDS Federation and Sexual Health Switzerland as part of the National Program HIV and Other Sexually Transmitted Infections 2011-2017, according to a statement. It informs and raises awareness among the Swiss population about protection against HIV and other sexually transmitted infections.

Agency at the airport: Baumer

Recently, Baumer from Islikon checked in with the agency at the airport. Baumer offers solutions for mailing production, continuous printing and security printing and has commissioned the Altenrhein-based agency to develop an end-to-end brand and communication concept. The first measures will be on display shortly.

Exact: Erne Consulting

The Bern agency was able to win Erne Consulting in a pitch. The independent service company is active in Switzerland, Germany, Belgium, Holland and Luxembourg and has been developing software solutions for hospitals, clinics, retirement homes and social institutions since 1986. These products are marketed under the name Polypoint and are field-proven tools in the healthcare sector with 750 installations and 15'000 users. Exact will develop a comprehensive corporate identity and provide the company with advice and support for the resulting communication measures.

Walder,Advertiser: Müller-Stein

Walder,Werber has won a pitch and will implement both an image film and the image presence for the Müller-Stein Group, which specializes in concrete. In a statement, the agency writes: "With its products and services, the company shapes all of our living space, our environment - and our everyday lives. In the pitch, this had to be presented in an emotional, entertaining and informative way. Walder, Werber is pleased to build a creative image film and image presence from this unique mix of technology, people, nature and spatial design." Initial work will be available for viewing beginning at the end of the year.

Teaser image: Keystone