Client wins for Ruf Lanz and Schneiter Meier Külling
Ruf Lanz and Schneiter Meier Külling come out on top in agency evaluations: Ruf Lanz wins the account for Medimax electronics stores, while Schneiter Meier Külling secures the SV Group account.
Medimax has, after an evaluation among several agencies Call Lanz, Zurich, was chosen as lead agency. The advertisers are now to give the specialty store line of Electronic Partner, Düsseldorf an unmistakable profile. With 111 specialist stores, Medimax is now number 3 in the German market. Convinced the managing director Martin C. Rusterholz was apparently convinced by "the high level of creative consistency over many years as well as the personnel consistency of an owner-managed agency," according to a statement. According to Markus Ruf, creative director and co-owner of Ruf Lanz, the agency is already working flat out to implement the first campaign ideas.
In addition, the SV Group in the context of an agency evaluation for the cooperation with the Zurich branding agency Schneiter Meier Külling decided. The mandate includes brand management and corporate publishing tasks. The collaboration will start with the redesign of the annual report, according to Schneiter Meier Külling. SV Group is active in catering, hotel management and gastronomy in Germany, Austria and Switzerland and is the Swiss market leader in community catering.
In addition, the SV Group in the context of an agency evaluation for the cooperation with the Zurich branding agency Schneiter Meier Külling decided. The mandate includes brand management and corporate publishing tasks. The collaboration will start with the redesign of the annual report, according to Schneiter Meier Külling. SV Group is active in catering, hotel management and gastronomy in Germany, Austria and Switzerland and is the Swiss market leader in community catering.
