Aegis Media Group Switzerland wins customers
Following a three-stage pitch process, Helsana has selected Carat Switzerland to handle its media needs effective immediately. The scope of work includes all media groups, including all digital media.
The package of tasks includes the development of the media strategy, media planning and media buying tasks. The package with all the special units of the Aegis Media Group Switzerland (Carat, Isobar, iProspect) under the overall responsibility of Carat Switzerland was convincing with its strategic, consistent, partnership-based and transparent work, says Dierk Schehrer, Head of Advertising and Sales Promotion Helsana, explaining his decision. Getting everything from a single source is very important, he says.
