Culinary world tours
Food Exxtra has whetted the appetite for the wide world for Migros.
Migros' first five sales trolleys set off from Zurich in 1925 with six items. Today, the range includes thousands of products from all five continents of the world.
Exxtra Kommunikation and its AD Andrea Dübendorfer have now packed this variety of products and their origins into a visually appealing campaign. The focus is on foods from Asia, overseas and southern Europe. This extensive range will be advertised for 45 days with the claim "Everything that whets the appetite for the wide world" via advertisements, posters, e-boards and cards for free. Stefan Minder took the images at authentic locations in Asia and Italy.
The respective store sales staff wore the work clothes of Migros employees. In the stores, virtual show chefs with the M-Cooking chefs introduce consumers to recipes from around the world. Tasting sessions will also be held in the largest Migros stores. The campaign runs until August 25.
Exxtra Kommunikation and its AD Andrea Dübendorfer have now packed this variety of products and their origins into a visually appealing campaign. The focus is on foods from Asia, overseas and southern Europe. This extensive range will be advertised for 45 days with the claim "Everything that whets the appetite for the wide world" via advertisements, posters, e-boards and cards for free. Stefan Minder took the images at authentic locations in Asia and Italy.
The respective store sales staff wore the work clothes of Migros employees. In the stores, virtual show chefs with the M-Cooking chefs introduce consumers to recipes from around the world. Tasting sessions will also be held in the largest Migros stores. The campaign runs until August 25.
Andreas Panzeri
