KSP and Bell: Men back at the grill again

Because the phenomenon that men still forget who they are now and then seems to be still current. They still do things that don't quite want to fit in with the stronger sex. That's why Bell continues to exhort men with a twinkle in his eye to think back and find themselves again with fire, barbecue tongs and meat. Because that way, not only men will be happy, but also women, because they still love masculine men.

So once again there is an episode to watch in which a guy strays from the masculine path. This time he doesn't sing karaoke, dance Zumba or put on a girly song. Instead, he watches a romantic comedy in the cinema, surrounded only by women, and is moved to tears. But Bell Barbecue brings him back to the grill.

Responsible at Bell: Davide Elia (Head of Corporate Marketing/Communications); Nicole Schaad, (Project Manager Corporate Marketing). Responsible at KSP: Uwe Schlupp (Creative Direction); Dani Kobi (Art Direction); Claudia Willner (Graphics); Daniel Zehnder (Text); Flavia Meyer (Consulting Direction); Kristin Enzler (Consulting); Michèle Seligmann (Agency Producing). Film production: Stories; director: Christian Aeby; producer: Yves Bollag.