KSP: Uncompromising text campaign for Sawi
The KSP agency has developed a new tagline and a text campaign for the Sawi Training Center.
Things are moving forward at Sawi, and not just for the graduates. Since this year, the Training Center for Marketing, Advertising and Communication has been offering joint courses with the KV Zurich Business School. In addition to this cooperation, Sawi is sharpening its own profile and placing the quality of its courses back at the center of its communication. The new claim "The uncompromising school for marketing and communication" and the fresh text campaign were created by KSP. The motifs for the cooperation as well as those for the individual courses can now be seen as advertisements, e-boards and banners throughout Switzerland.
Responsible at Sawi: Michael Broglin (Head of Marketing and Training); Beat Mühlemann (Director). Responsible at KSP: Samuel Knaus (Creative Direction); Christian Stüdi (Text); Moritz Stillhard, Rahel Witschi (Art Direction); Dany Kielholz, Ileanna Davanzo (Consulting).
