"KSP is newly certified medium green"

The agency started on the color scale of red - orange - yellow - light green - medium green - dark green at yellow. Today, the agency is very proud of its "certified medium green". This is how the 11-year celebration with the motto "KSP is newly certified medium green" came about. "With this, we are and remain far ahead of our industry and especially the big agencies in terms of sustainability," says Daniel Krieg, CEO of KSP.

KSP has been CO2 neutral since 2013. This year, among other things, the agency established a fund that is endowed annually with 2 percent of annual sales. With these funds, the agency supports sustainable projects internally and externally that appear particularly worthy of support. Since the same year, KSP has owned a VW e-up, with its own electric charging station directly in front of the agency's headquarters at 367 Seestrasse. In addition, the agency has been carbon neutral with Myclimate since 2013. Specifically, 30 families in the state of Karnataka in southern India have received a biogas plant - a simple source of energy for cooking that simultaneously reduces greenhouse gases and reduces deforestation.

The agency also underwent a rigorous sustainability audit in 2013. Since then, it has been working to become "proven & transparently sustainable" with external monitoring and to improve its rating in a total of nine fields of action, Krieg summarizes the sustainability reporting at the 11th anniversary celebration. This includes, for example, a waste reduction of more than 50 percent. The first KSP sustainability report in short form is already available at Facebook viewable.