KSP: Image campaign for Helsana

Since the beginning of July, Helsana has been communicating under a new umbrella: "Helsana. Switzerland's health insurance." With this message, Helsana is telling a new brand story: Helsana makes access to healthcare easy and thus earns Switzerland's trust. To tell this message in a touching and convincing way, the new campaign puts service providers at the center - these important people who are there every day for the health of Switzerland. Just like these "health people", Helsana is also there for its customers every day, with advice, action and an overview.

The new image advertising film "Heart" aims to touch hearts by showing a variety of service providers who - each in their own field - care for the hearts of their customers. In addition, the image ads "Heart" and "From Head to Toe" as well as online banners are placed, which deepen the new positioning. The following ad and online waves with 8 motifs focus on differentiating products and services and thus provide concrete evidence of why Helsana is "The Health Insurance Company of Switzerland".

The campaign can be seen in newspapers and magazines, online, at POS and, from September, on Swiss television as a sponsorship of popular shows such as "Aeschbacher".

Responsible at Helsana: Connie Raif (Head of Marketing Sales), Dierk Schehrer (Head of Sales Promotion Advertising), Marco Wermelinger (Project Management). Responsible at KSP Krieg Schlupp Partner: Uwe Schlupp (creative direction), Beat Egger (concept, text), Andrea Reinhart (art direction), Raphael Koller (online graphics), Audrey Isaak, Angela van der Sman (consulting), Michèle Seligmann (FFF), Danielle Stutz (art buying), Rosas & Co (film production), Borgato & Berté (direction), Alex Kirschner (music), Sven Schrader (photography).