KSP: Holcim thanks the regions
In a campaign created by KSP, Holcim expresses its gratitude to the regions where cement is produced or gravel is mined.
What does it mean for the environment and the inhabitants of a region to be home to a cement plant or a quarry? Holcim faces this question head on. In addition to jobs and income, there are also impacts that can be minimized but not completely avoided. This is why the company is committed not only to sustainability, but also to active dialog.
The new campaign dramatizes this with sketches of buildings that have been or are being built with cement and gravel from Holcim plants. Each subject demonstrates what is at the beginning of every project. Millions of cubic meters of concrete are produced and used on the way from the initial idea to completion. The campaign is being used in southern Germany, Switzerland and Italy. It underlines the active dialog with the population.
Thanks go to the inhabitants of the regions whose factories supplied the cement for the buildings. Together with comprehensive measures to reduce emissions and restore nature.
Responsible at Holcim (Switzerland): Susanne Sugimoto-Erdoes (Head of Communications & Public Affairs CE), Ingeborg Spillmann (Communications), Anja Simka (Head of Communications Central & West). Responsible at KSP Krieg Schlupp Partner: Charles Blunier, Sascha Borsai (Creative Direction), Rea Ammann (Graphics), Dany Kielholz, Audrey Isaak (Consulting), Natalija Fallocca-Bajric (Art Buying), Kornel Stadler (Illustration).
