KSP: Helsana proves proximity
Helsana's current fall campaign focuses on the topic of proximity in its communications. The campaign was developed by KSP.
To encourage existing customers to choose their insurance and to attract potential new customers, Helsana plays on the theme of proximity with three different product ads: By advertising its childcare service, for example, the health insurer demonstrates proximity by showing that it understands what families need. With the PRIMEO example, it underlines that it is leading the way with new, innovative offers in order to be close to the needs of its customers. And last but not least, the customer service ad communicates the company's geographical proximity. Helsana has more than 40 locations throughout Switzerland.
In addition, KSP flanks the classic product ads with environment-related text ads and posters, as well as a banner campaign that playfully takes up the theme of proximity and thus makes it tangible for customers.
Responsible at Helsana: Connie Raif (Head of Marketing/Sales), Dierk Schehrer (Head of Sales Promotion/Advertising), Monica Cabano (Sales Promotion/Advertising), Marco Wermelinger (Sales Promotion/Advertising). Responsible at KSP: Uwe Schlupp (Creative Direction), Sebastian Krayer (Art Direction), Christian Stüdi (Text/Concept), Lea Baldinger (Graphics), Audrey Isaak (Consulting Management), Angela van der Sman (Consulting), Roman Tanner (DTP). Photography: Mallaun Photography. Image processing: RTK Media Technology. Media Print: Carat Switzerland. Media Online: Isobar Switzerland.
