KSP for SV Group: This is how you really dig in
KSP developed an information campaign for the SV Group in which plates become the medium.
Switzerland's market-leading caterer is stepping up its game when it comes to sustainability. In cooperation with the independent Swiss "Fourchette verte" label, the SV Group is committed to an even more balanced menu. Since enjoyment also comes first when it comes to healthy eating, the company communicates accordingly: the aim is to make it easier for guests to make the right choice. In the information campaign developed by KSP, plates become the medium. The campaign runs through various communication media in the restaurants of the SV Group.
Responsible at SV Group: Isabel Gherbal: Marketing Communications Director, Ronnie Kohler: Marketing Consultant. Responsible at KSP: Sascha Borsai (Creative Direction), Anita Kummer (Art Direction), Virginia Waldburger (Graphics), Rémy Müller (Consulting Management), Franziska Saxer (Consulting). Photo: Daniel Aeschlimann. Image processing: Matter of opinion.
