KSP for Naturaline 2016: organic & fair
Coop's Naturaline brand is unveiling its new collection. KSP is once again handling the marketing communications.
Thanks to Naturaline, Coop is the world's largest supplier of organically and fairly produced cotton textiles. Naturaline stands for 100 percent fair production, 100 percent organic cotton, 100 percent transparency and 100 percent CO2 neutrality. The new collection from Naturaline, "organic and fair" for more than 20 years, is back with a vengeance. Following the launch two years ago and the first men's collection last year, Naturaline brand ambassador Melanie Winiger also presents her latest collection in a separate insert.
Among her friends who show up there in a relaxed atmosphere are two familiar faces: Werner Schreyer, the characterful male model of the 90s who resembles Melanie's fashion idol James Dean, and Noemi Manser, the Swiss model with the naturally feminine charisma.
Naturaline offers clothes that make women, men and children look and feel good. The range also includes textiles for the bathroom, bed and kitchen. As well as a Natural Cosmetics line. Naturaline's new spring and summer collection will be available at Coop from March 7. The campaign runs in print, as an insert, in brochures and at POS.
Responsible at Coop City: Pia Bracher (Head of OB CCM Non-Food); Ursula Künzle (Head of Advertising); Sonja Hunziker (Project Manager Advertising). Responsible at KSP: Uwe Schlupp, Anita Kummer (creative direction); Kevin Perlinger (graphics); Jacqueline Lima (consulting); Manuela Pasanen (DTP); Craft367 (prepress); Giacomo Wyss (image editing); Andreas Caruso (production); Astrid Grosser (photography Naturaline Collection); Zosia Prominska (photography Melanie Winiger Collection); Eqal Visual Productions (management Melanie Winiger).
