KSP for Helsana: Running is the key
KSP's current campaign highlights Helsana's commitment to running as a popular sport.
Helsana is also the health insurance company of Switzerland because it promotes what keeps people in Switzerland moving. For example, Helsana supports mass sports at the Lausanne Marathon, the Greifensee Run or the Swiss Women's Run. The motivations to run are individually very different: against stress, against the clock, for a clear head or for the immune system. As different as the running routes, because Helsana supports every step. And you can run not only at the big running events, but every day on the more than 120 Helsana Trails in Switzerland.
Responsible at Helsana: Simon Neuner (Head of Corporate Branding); Barbara Zweifel (Sponsoring Manager); Barbara Zwick (Corporate Branding). Responsible at KSP: Uwe Schlupp (creative direction); Sebastian Krayer (art direction); Lea Baldinger (graphics); Beat Egger, Christian Stüdi (text/concept); Audrey Isaak (consulting management); Angela van der Sman (consulting); Bianca Jäger (DTP).
