KSP: "Chill'n'Grill" with Coop
Coop is launching the 2015 ch-ch season, and the three well-known Coop barbecue fans are taking off as pop stars. As the "BBQrew", the three want to land a summer hit with "Chill'n'Grill".
According to the press release, the catchy tune in four Swiss national languages should really make you want to chill out and party around the barbecue and climb higher in the charts than the summer temperatures.
The campaign starts with the video clip and the first of three offer spots with new offers every week. Online, radio and print make the barbecue package complete. And the song is already on iTunes and Spotify, of course.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services); Sacha Zuberbühler (Head of Advertising Coop); Roland Frefel (Head of Category Management Fresh Products/Gastronomy); Marc Weber (Project Management Coop); Oliver Johnson (Head of Digital Marketing); Anja Kapust (Digital Marketing); Karin Heliopoulos (Head of Media). Responsible at The Whole Media: Stephan Küng (Managing Director). Responsible at KSP Krieg Schlupp Partner: Flo Wacker (creative direction); Beat Egger (text)Dani Kobi (art direction); Claudia Willner (graphics); Flavia Meyer (consulting management); Jacqueline Lima (consulting); Embassy of Dreams (film production): Andi Schneider (producer); Moritz Laube (director); Philippe Kress (camera); Hitmill (music).
