KSB: Strategic ad for Coop
KSB Krieg Schlupp Bürge is once again highlighting Coop’s overarching strategic themes this year, such as environmental sustainability, fair trade, and regional sourcing. The campaign launched last Sunday in the Sunday newspapers.
The first motif focuses on Pro-Montagna mountain cheese. It is emphasized that with all Pro Montagna products, the raw materials not only come from the mountain regions, but are also processed there, thus securing the jobs of mountain farmers and the livelihoods of their families. In addition, with every Pro Montagna cheese sold, an amount goes to the Coop Sponsorship for Mountain Regions, which supports sustainable projects in Swiss mountain regions.
Responsible at Coop:Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Sandra Küblbeck (Project Management). Responsible at KSB: Uwe Schlupp (CD), Anita Kummer (AD), Joël Gessler (graphics), Beat Egger, Stefan Ganz (text), Dany Kielholz (consulting management), Andrea Braschler, Vanessa Fründer (consulting), Bettina Beyeler (DTP), Mathias Zuppiger (photo and image editing). Litho: Detail AG. Media: Coop Media, Karin Heliopoulos as well as The whole Media AG.
