KSB/SJ announces Crash Recorder for Axa Winterthur
Axa Winterthur Insurance is launching the Crash Recorder for young drivers between the ages of 18 and 25. The Zurich-based agency KSB/SJ has created a campaign for this initiative.
The insurance company Axa Winterthur is launching the Crash Recorder for young drivers aged between 18 and 25. It is a small box that enables an exact evaluation of the driver's driving behavior in the event of an accident. The Zurich agency KSB/SJ has created a campaign for this. Directed by Christian Aeby, the result is a TV and cinema spot with the slogan "You love it. We insure it". At the same time as the commercial, advertisements appeared in newspapers and magazines. The campaign also includes special sales ads that incorporate the Crash Recorder packaging as a connecting element. This packaging was specially designed for the recorder in the style of Matchbox model car packaging.
As an invitation gadget for the Axa Winterthur press conference on the occasion of the launch of the Crash Recorder, toy cars were prepared as accident cars. In addition, a crash test dummy was placed in the middle of the guests. This was in reference to the live crash that was carried out after the press conference. The resulting dented car is also parked in highly frequented areas. A team of promoters distributes scented guardian angels with the inscription "Prove your innocence".
Responsible at Axa Winterthur:
Markus Keller (Head of Marketing), Mélanie Diserens (Marketing Leader Advertising and Branding), Ray Immoos (Marketing Manager Advertising and Branding), Linda Demuth (Junior Manager Advertising and Branding). Responsible at KSB/SJ: Uwe Schlupp (CD), Robin Strebel, Isabelle Linsi(AD), Adrian Hoenicke, David Hugentobler (copywriting), Marco Serratore, Christoph Bürge (production management), Monika Gut (consulting), Nadia Bachmann (DTP), Michèle Seligmann (agency producing). Production company: Pingpongfilm. Producer: Yves Bollag. Director: Christian Aeby. Camera: Peter Meyer. Editing: Alex Jurkart. Postproduction: Ultra Images AG. Music: Adelphoi Music, Stephen Patman. Photo: Schaub Stierli Photography. Litho: RTK Kloten. Media: Initiative Media Western AG.
