KSB/SJ makes organic fashion from Coop Naturaline look good

 
The Coop Naturaline brand has been around for 12 years. With the current spring and summer collection, the wholesaler wants to prove that fashion and fairness, or fashion and organic, do not have to be opposites. With Naturaline, Coop offers textiles made from organic cotton that are produced and processed according to very strict social and ecological guidelines. The campaigns are developed by the Zurich agency Krieg, Schlupp, Bürge/Springer & Jacoby. The three fall ads from last year are now being followed by two spring ads. With headlines designed to get to the heart of Naturaline's special features with a certain nonchalance and lightness, according to the agency. Without concealing the fact that organic fashion from fair trade has to fulfill one thing above all else in order to be worn: It has to look good.
The advertisements are currently appearing in the national general press and in selected women's magazines.
Responsible at Coop:
Jürg Peritz (Head of Marketing/Procurement), Sandro Corpina (Head of Category Management Textiles), Jürg Kräuchi (Head of Advertising Coop City).Responsible at KSB/SJ: Uwe Schlupp (CD), Anita Kummer (AD), Marion Lim (text), Barbara Lagger, Christoph Bürge (consulting management), Laurence Bolinger (consulting), Adriana Stepanov (DTP), Lilo Killer (art buying), Frédéric Auerbach (photo), Detail (image processing), Coop Media and Initiative Media Western (media).